How we acquired millions of users and majority Fortune 100 companies
Takeaways of my three years at Streamline.
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Dropbox 2.5 % free-to-paid conversion flow
Lots of inspiration if you're trying to increase your free-to-paid conversion rate. $2.5 billion dollars don't earn by themselves.
How to reduce churn rate (by a lot) in SaaS?
Reducing churn at a SaaS company with A/B tests, product education, and onboarding.
Sponsoring B2B SaaS Newsletters
My journey sponsoring newsletters. It's a WIP article.
PLG Examples: Watermarks
Well, watermarks don't need to have a singular edge case. Here are a few examples of watermarks that can play a part in product-led growth.
Consulting Packages
Brainstorm, Audit, and Build packages.
Reforge AI Prompts
Created for Reforge's product launch event. This was some collateral I created for the guests that tuned in.
Zombie Users and Subscription Health
Zombie users pay for your product but don't use it. It's revenue you truly don't deserve. Here's how to calculate and improve health.
Why do CMOs/Head of Growth have the shortest tenure?
"Hey, we've built this, now let's get customers."
AI researcher's guide on how to look for problems to solve
Written by Joy who's worked with two govt orgs, received a $2.8M grant from Google, and worked with me at Streamline.
Simple guide to running your first in-product A/B test
How I went from 0 to 1 running my first in-product A/B test. And three ways to do it.
Instant app. No homepage
How did our homepage evolve over time and why did we finally drop it? What do companies like Instagram and Linkedin know that we don't?
My growth and marketing manifesto
Everyone hates marketers. It's not a secret. Then, why did I willfully choose this career?
How to set up growth analytics with Mixpanel? Bye, GA.
And why we ditched Google Analytics / Google Tag Manager for Mixpanel
We reached 60 million users & even partnered with competitors
My experience working in partnerships, why it will never be obsolete, and how nothing is off limits!
How to influence without authority: My journey
Provide people with information, share the context, and let them come to their own decisions.
Open source is a distribution strategy, not a business model
Audience or product. What comes first?
A fully ungated product experience: Streamline's onboarding
Learn the rules like a pro, so you can break them like an artist.
Referral marketing, but inspired by product-led growth
What does a grocery delivery person, a bag of chips, and an exec at Apple have in common?
How to create landing pages like Veed.io and Canva using Framer CMS
No devs were harmed in the making of this video.
The fault in our Starbucks
Instead of the usual buy 1 get one offer, they encouraged people to bring a friend along. But I wasn't sure if they'd retain new users.
How we got influencers to share our product without paying them
Influencers that took no sponsors promoted us for free. And I didn't even have to reach out to them. It worked at scale.
How marketing to designers is different?
Lessons learned over 2 years of marketing to designers.
Netflix onboarding: growth design
Netflix's onboarding: screenshots and comic book style analysis from a growth design POV. It's a vibe.
Duolingo's onboarding in a comic style.
Balancing acquisition needs, design decisions, and retention tradeoffs.
We piggybacked on memes and went viral
Piggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.
How Lyft piggybacked to launch in 24 markets in a single day
Piggyback on the marketplace instead of relying on external sources.
Oreo Piggybacked on Got Milk?
Oreo piggybacked twice. Once with their "Milk's Favorite Cookie" slogan. Then on the entire desserts menu.
Piggybacking marketing. It's silly to market alone.
The best marketing strategy is the lazy man's marketing strategy. When you're broke, need 10x results, in one-tenth the time.
Piggybacking on a fruit? 🥭
She created a series and ate her way through the alphabet in India.
Using Stripe Sigma and ChatGPT to analyze cancellation data and improve retention.
Use Stripe's built in cancellation reasons field, analyse in Stripe Sigma, and take next steps with an churn retention tool.
Never market alone — Gmail's growth strategy
The Market Gmail didn't really have a first mover advantage, and yet, it holds the majority of the market share today. How? Monetization...
Love Bombing ft. marketing
The opportunity cost was wild. But she still chooses. And she chooses death and bankruptcy
Brand positioning templates — from legendary marketers
Perceptual Mapping, Types of Positioning, Storybrand framework. Brand Equity Model, April Dunford's Positioning Framework, 3Cs of Positionin
Small bug reporting startup is making big moves with growth loops 🍓
This app capitalizes on your hate for reporting bugs, and makes all the right product moves to get you to share.
Hagoromo — Positioning an expensive product in a commoditized environment
Chalk is a highly commoditized product. The industry is saturated. There's no first mover advantage. But have you heard of Hagoromo...
I'm the problem, it's me — User Research
User research is a sweet pain. Almost addicting? 🙁 Over the past few months, I've conducted hundreds of user research interviews. For...
Create a Natural Usage Frequency Histogram in Mixpanel
If you want to create this natural frequency identification graph in Mixpanel , I have step-by-step instructions below. 1- If you want to...
The only right answer to "Check your inbox and confirm your email"
All it took was 3 clicks and I was back in the app. That's it!
What religion, terrorism and veganism have in common?
Changing consumer behavior is recklessly hard but some tribes get it?
Piggybacking your way into the tough music industry and earning 5.5 million followers
What can marketers learn from new-age musicians who make it big?
Mocking up a tagline for Vistara
Vistara Airlines USP: Great flying experience, brand new flights, in-flight free meals from Taj (7-star hotel), In partnership with...
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