I've set these up a few times now, and wanted to share some learnings.

The premise is that if AI runs into issues using your app, chances are that a human would do too.

Inventing feelings, when we don't have the facts.

Three calculators to plug numbers in and get localized pricing.

Lessons from pattern-matching data across companies like Notion, Calendly, Superhuman, and many others.

And what I learned in the process of buying them.

People I want to work with, books I've been inspired by, quotes and other random things!

Pulled off a high-scale technical and programmatic SEO project. These are the lessons that stuck.

How to market when your audience deals with a loss? Trigger warning.

Takeaways of my three years at Streamline.

Reducing churn at a SaaS company with A/B tests, product education, and onboarding.

Watermarks don't need to have a singular edge case.

Zombie users pay for your product but don't use it. It's revenue you truly don't deserve. Here's how to calculate and improve health.

"Hey, we've built this, now let's get customers."

How I went from 0 to 1 running my first in-product A/B test. And three ways to do it.

How did our homepage evolve over time and why did we finally drop it? What do companies like Instagram and Linkedin know that we don't?

Everyone hates marketers. It's not a secret. Then, why did I willfully choose this career?

And why we ditched Google Analytics / Google Tag Manager for Mixpanel

My experience working in partnerships, why it will never be obsolete, and how nothing is off limits!

Audience or product. What comes first?

Learn the rules like a pro, so you can break them like an artist.

What does a grocery delivery person, a bag of chips, and an exec at Apple have in common?

No devs were harmed in the making of this video.

Instead of the usual buy 1 get one offer, they encouraged people to bring a friend along. But I wasn't sure if they'd retain new users.

Influencers that took no sponsors promoted us for free. And I didn't even have to reach out to them. It worked at scale.

Lessons learned over 2 years of marketing to designers.

Piggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.

The best marketing strategy is the lazy man's marketing strategy. When you're broke, need 10x results, in one-tenth the time.

Fun stuff.