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How Duolingo Onboards

Updated: 7 days ago

Duolingo's onboarding with a fun twist.

I work as a growth lead, and my work is a venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs. 🥵

App Install Page

Duolingo App Install Page

Splash Screen

Delayed Sign Up Screen

Onboarding: What's your goal?

Onboarding: Loading Screen