Duolingo's onboarding with a fun twist.

I work as a growth lead, and my work is a venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs. 🥵
App Install Page


Splash Screen


Delayed Sign Up Screen


Onboarding: What's your goal?




Onboarding: Loading Screen


Onboarding: Attribution Question

Onboarding: Why do you have a goal?

Onboarding: Summarize benefits



Onboarding: Setup habit loop



Onboarding: Allow Notifications


Onboarding: Segment power users

Onboarding: Social proof

Onboarding: Launch product


Onboarding: Ask for email


Thanks for reading! I plan to write more cases and would love a favor.
Btw, I'm trying to better understand who my audience is. If you've got ten minutes, I would love to do a user research call: toption.org/10-minute
Best,
Resources used to create this:
Pageflows (screenshots), Growth.design (comic style), Neurofied (biases)