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Duolingo's onboarding in a comic style.

Updated: Nov 25, 2023


Duolingo's onboarding with a fun twist.




I work as a growth lead, and my work is a venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs. 🥵





App Install Page

Duolingo App Install Page

Splash Screen


Delayed Sign Up Screen



Onboarding: What's your goal?





Onboarding: Loading Screen



Onboarding: Attribution Question


Onboarding: Why do you have a goal?


Onboarding: Summarize benefits



Onboarding: Setup habit loop



Onboarding: Allow Notifications



Onboarding: Segment power users


Onboarding: Social proof


Onboarding: Launch product



Onboarding: Ask for email




Thanks for reading! I plan to write more cases and would love a favor.


Btw, I'm trying to better understand who my audience is. If you've got ten minutes, I would love to do a user research call: toption.org/10-minute



Best,


 


Resources used to create this:

Pageflows (screenshots), Growth.design (comic style), Neurofied (biases)

2 comments

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2 Comments


Guest
Oct 19, 2023

Amazing case study, Thanks for sharing. Need more please.

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Khushi Lunkad
Khushi Lunkad
Oct 22, 2023
Replying to

Thank you for saying that! I needed a little bit of reassurance to continue going forward :)

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