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Duolingo's onboarding in a comic style.

Updated: Sep 30


Duolingo's onboarding with a fun twist.




I work as a growth lead, and my work is a venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs. 🥵





App Install Page

Duolingo App Install Page

Splash Screen


Delayed Sign Up Screen



Onboarding: What's your goal?





Onboarding: Loading Screen



Onboarding: Attribution Question


Onboarding: Why do you have a goal?


Onboarding: Summarize benefits



Onboarding: Setup habit loop



Onboarding: Allow Notifications



Onboarding: Segment power users


Onboarding: Social proof


Onboarding: Launch product



Onboarding: Ask for email




Thanks for reading!



Best,


 


Resources used to create this:

Pageflows (screenshots), Growth.design (comic style), Neurofied (biases)

2 comments

2件のコメント


ゲスト
2023年10月19日

Amazing case study, Thanks for sharing. Need more please.

いいね!
Khushi Lunkad
Khushi Lunkad
2023年10月22日
返信先

Thank you for saying that! I needed a little bit of reassurance to continue going forward :)

いいね!
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