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How Duolingo Onboards

Updated: 7 days ago


Duolingo's onboarding with a fun twist.




I work as a growth lead, and my work is a venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs. 🥵





App Install Page

Duolingo App Install Page

Splash Screen


Delayed Sign Up Screen



Onboarding: What's your goal?





Onboarding: Loading Screen