Duolingo's onboarding with a fun twist.
I work as a growth lead, and my work is a venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs. 🥵
App Install Page
Splash Screen
Delayed Sign Up Screen
Onboarding: What's your goal?
Onboarding: Loading Screen
Onboarding: Attribution Question
Onboarding: Why do you have a goal?
Onboarding: Summarize benefits
Onboarding: Setup habit loop
Onboarding: Allow Notifications
Onboarding: Segment power users
Onboarding: Social proof
Onboarding: Launch product
Onboarding: Ask for email
Thanks for reading! I plan to write more cases and would love a favor.
Btw, I'm trying to better understand who my audience is. If you've got ten minutes, I would love to do a user research call: toption.org/10-minute
Best,
Resources used to create this:
Pageflows (screenshots), Growth.design (comic style), Neurofied (biases)