A little bit of a background, first

A former head of growth at several unicorn companies said my portfolio was unbelievably good.  Another growth PM who's been in the trenches for over a decade said it's that of a "unicorn growth person (marketing + product growth)". 


So welcome to my portfolio

Use the multiple choice options for an à la carte menu or simply scroll for the chef's recommendation. 

Streamline can be accessed by 60 million users in exactly two clicks via partnerships. I've led many partnerships to get new sign ups from Nike, Costco, Salesforce, Deloitte, Zoom etc.

Built growth loops to drive word of mouth auto-magically. 2x word of mouth coefficient. 1000s of backlinks.

This 80 page slide deck was as granular as it was high-level. Feedback I got was "We would've paid a lot more money for it!". Pixelated for sensitivity.

I researched, designed, and published microsites that bring significant revenue. Once optimized, I scale up programmatically. It's a work in progress.

New logo acquisition included Bloomberg, Vanguard, Twilio, 3M, Oxford University, Jasper, etc. Plus, majority of Fortune 100 use Streamline.

Asked users to share with favorite influencer, not friend. Resulted in features by influencers in various languages and even those who don't promote.

Helped launch an ungated product that required no sign up. Activation rates exploded. Data collection was tricky but we achieved it.

Asked users to share to get their favorite meme custom drawn. Earned an incredible amount of organic mentions from top influencers. Paid $0 for it all.

Wireframed a very simple onboarding after intense user research. It had a 93% completion rate, and nearly 40x-ed free user retention.

Leveraged Figma marketplace to acquire and activate users. Won a 30-second TV spot during Figma’s annual conference & won Favorite Graphic Resource Award. This alone was worth hundreds of thousands of dollars in publicity. All our files hit the trending pages, and we became a top 1% plugin of all time.

My copy was professionally acclaimed by Jeremy Moser in his paid guide ($200). He has 92k followers and is on the Forbes 30 under 30 list.

Liasoned between product, engineering and design teams to build a product customers want. Conducted regular quant and qual analysis for growth (activation, engagement) and product metrics.

First, conducted user research to mine insights. One test drove a 71% improvement in activation. Another drove 28% more people to checkout step. Performance increased across the board for all health metrics.

Created a custom product to reach young talent without cannibalizing paid product. Every student links to us from their portfolio.

As featured in Vexpower, I increased net revenue by xx%. Created a pricing tier for an unserved market without cannabalizing existing sales.

Transformed a stale email list into a top revenue and retention channel. Built in-product triggers to drive engagement and habit loops.

I set up nested referral loops to win a scholarship. With this, I sponsored a year's worth of education for 57 underprivileged girls.

I was lucky enough to get an invite to work with a group of ridiculously talented marketers. Seth is in the Marketing Hall of Fame, Forbes 30 under 30, a best-selling author of 22 marketing books. Basically legendary.

Front page on HackerNews, #1 Product of the Day, and had Figma post on socials announcing our launch. Brought in tons of visitors.

Experimented to find product-channel fit. Grew paid users by 7X at a CPA of less than $10. Sold out supply capacity and enacted a waitlist.

My fav part of the job is talking to users and understanding their buying journey. I formed a single source of truth after conducting hundreds of interviews.

Back then, it was a little playground for me to test my skills. Profit for Dec was $1,000 and the project continues to grow month over month. I spent one weekend working on it.

I have a course coming out on the legendary Vexpower program. If you want to join the waitlist, create an account on the site and you'll get an email when it's published.

A project with a group of remote and anonymous volunteers to keep India informed about Covid19. I was in the marketing team.

My ads performed extremely well. The lowest CPC we've ever seen. For my other clients, influx of customers was so high that we were often asked to pause the campaigns. While I no longer do performance marketing, this case only exists to showcase my copy/creative work.