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Khushi's Portfolio

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Enterprise pipeline

New logo acquisition included Bloomberg, Twilio, 3M, Oxford University, Jasper, etc. On the budget that of a bootstrapped company and a tiny team.

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Onboarding with 93% completion

After intense user research, I wireframed a very simple onboarding. It had a 94% conversion rate, and 40x-ed free user retention.

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Wrote 'the best landing page hero on the internet'

My copy was professionally acclaimed by Jeremy Moser in his paid guide ($200). He has 92k followers and is on the Forbes 30 under 30 list.

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Increased revenue by xx% in 2 days

As featured in Vexpower, I increased net revenue by xx%. Created a pricing tier for an unserved market without cannabalizing existing sales.

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Hacker News, Product Hunt, Figma

Front page on HackerNews, #1 Product of the Day, and had Figma post on socials announcing our launch. Brought in tons of visitors.

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Adding brand visibility to millions of users

Got new sign ups from Nike, Costco, Salesforce, Deloitte, Zoom and many more in less than a week. Led everything: negotiation, tooling, onboarding, CRO, go-to-market, scoping.

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Creating growth loops

I love to find opportunities when there are none. Built growth loops to drive word of mouth auto-magically.

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Finding product x channel fit

Experimented to find product-channel fit. Grew paid users by 7X at a CPA of less than $10. Sold out supply capacity and enacted a waitlist.

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Most-installed Figma plugins

Leveraged Figma marketplace to acquire and activate users. Won a 30-second TV spot during Figma’s annual conference & won Favorite Graphic Resource Award. This alone was worth hundreds of thousands of dollars in publicity. All our files hit the trending pages, and we became a top 1% plugin of all time.

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Set up product analytics

Liasoned between product, engineering and design teams to build a product customers want. Conducted regular quant and qual analysis for growth (activation, engagement) and product metrics.

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I went viral with memes

I hit the front page on Hacker News. Earned an incredible amount of organic mentions from top influencers. Paid $0 for it all.

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Open funnels, open uh whaat?

Launched an ungated product that required no sign up. Activation rates exploded. Data collection was tricky but we achieved it.

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Persona and Use Cases

Did intense user research to form a single source of truth for a horizontal product, transitioning into a subscription model.

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Upcoming course on Vexpower

I have a course coming out on the legendary Vexpower program. If you want to join the waitlist, create an account on the site and you'll get an email when it's published.

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Lifecycle marketing

Transformed a stale email list into a top revenue and retention channel. Built in-product triggers to drive engagement and habit loops.

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Programmatic SEO

Led programmatic launch of thousands of pages for organic acquisition. Increased traffic by 2x. Team included a consultant and an engineer.

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Skydiving with CPA

CPA fell down from $230 to $44 using the ads I created. Influx of customers were so high that we were asked to pause the campaign. 

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Side project earned $4,000

I spent just 3 hours working on a side project that netted $4,000+ in profit in the course of a year.

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Twitter Ads

My ads performed extremely well. The lowest CPC ever seen. Good copy; great creative.

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4.4 billion visits to covid19india.org

A project with a group of remote and anonymous volunteers to keep India informed about Covid19. I was in the marketing team.

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Nested referral programs won $2000

I set up nested referral loops to win a scholarship. With this, I sponsored a year's worth of education for 57 underprivileged girls.

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