A little bit of a background, first
A co-creator and EIR of Reforge programs said my portfolio was unbelievably good. Another growth PM who's been in the trenches for over a decade said it's that of a "unicorn growth person (marketing + product growth)".
Welcome to my portfolio
Use the multiple choice options for an à la carte menu or simply scroll for the chef's recommendation.
Piggybacked on memes
Asked users to share to get their favorite meme custom drawn. We were featured by many influencers and earned 900 backlinks overnight.
Got influencers to share our product at $0
Asked users to share with favorite influencer, not friend. Resulted in features by influencers in various languages and even those who don't promote.
SEO landing pages
I researched, designed, and published pages that brings significant revenue. Verified via a post purchase thank-you form and GA.
New logo acquisition included Bloomberg, Twilio, 3M, Oxford University, Jasper, etc. On the budget that of a bootstrapped company and a tiny team.
Onboarding with 93% completion
After intense user research, I wireframed a very simple onboarding. It had a 94% conversion rate, and 40x-ed free user retention.
Wrote 'the best landing page hero on the internet'
My copy was professionally acclaimed by Jeremy Moser in his paid guide ($200). He has 92k followers and is on the Forbes 30 under 30 list.
Increased revenue by xx% in 2 days
As featured in Vexpower, I increased net revenue by xx%. Created a pricing tier for an unserved market without cannabalizing existing sales.
Hacker News, Product Hunt, Figma
Front page on HackerNews, #1 Product of the Day, and had Figma post on socials announcing our launch. Brought in tons of visitors.
Adding brand visibility to millions of users
Streamline can be accessed by 60 million users in exactly two clicks via partnerships. I've led many partnerships to get new sign ups from Nike, Costco, Salesforce, Deloitte, Zoom etc.
Invited to work with Seth Godin
I was lucky enough to get an invite to work with a group of ridiculously talented marketers. Seth is in the Marketing Hall of Fame, Forbes 30 under 30, a best-selling author of 22 marketing books. Basically legendary.
Creating growth loops
I love to find opportunities when there are none. Built growth loops to drive word of mouth auto-magically.
Finding product x channel fit
Experimented to find product-channel fit. Grew paid users by 7X at a CPA of less than $10. Sold out supply capacity and enacted a waitlist.
Most-installed Figma plugins
Leveraged Figma marketplace to acquire and activate users. Won a 30-second TV spot during Figma’s annual conference & won Favorite Graphic Resource Award. This alone was worth hundreds of thousands of dollars in publicity. All our files hit the trending pages, and we became a top 1% plugin of all time.
Set up product analytics
Liasoned between product, engineering and design teams to build a product customers want. Conducted regular quant and qual analysis for growth (activation, engagement) and product metrics.
I went viral with memes
I hit the front page on Hacker News. Earned an incredible amount of organic mentions from top influencers. Paid $0 for it all.
Open funnels, open uh whaat?
Launched an ungated product that required no sign up. Activation rates exploded. Data collection was tricky but we achieved it.
Persona and Use Cases
Did intense user research to form a single source of truth for a horizontal product, transitioning into a subscription model.
Upcoming course on Vexpower
I have a course coming out on the legendary Vexpower program. If you want to join the waitlist, create an account on the site and you'll get an email when it's published.
Transformed a stale email list into a top revenue and retention channel. Built in-product triggers to drive engagement and habit loops.
Led programmatic launch of thousands of pages for organic acquisition. Increased traffic by 2x. Team included a consultant and an engineer.
Skydiving with CPA
CPA fell down from $230 to $44 using the ads I created. Influx of customers were so high that we were asked to pause the campaign.
Side project earned $4,000
I spent just 3 hours working on a side project that netted $4,000+ in profit in the course of a year.
My ads performed extremely well. The lowest CPC ever seen. Good copy; great creative.
4.4 billion visits to covid19india.org
A project with a group of remote and anonymous volunteers to keep India informed about Covid19. I was in the marketing team.
Nested referral programs won $2000
I set up nested referral loops to win a scholarship. With this, I sponsored a year's worth of education for 57 underprivileged girls.