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Deeply researched product led growth example vault

I have firsthand experience growing a SaaS company to millions of users using product-led growth strategies. Also, I've studied and taught PLG extensively. 

 

The content in this vault dense. 

 

And while some examples are from SaaS, others come from various industries. Regardless, each one offers unique insights and covers PLG from unexpected angles.

 

I recommend going slow and jotting down ideas somewhere as you go line-by-line. Enjoy reading! 

Levi's Pocket Patch

B2C

Cannot Pay To Remove Label

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Lemonade Against Giants

B2C

Charity as PLG • True LTV

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Baskin Robbins 31% Off

B2C

Discounts Drive Habit Loops

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Amul's Entry In Protein

B2C

Don't Copy Competitors

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Tango's PLG to 330k Users

B2B

Intense • 50 screenshots

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Lego's Onboarding

B2C

Natural Churn • Piggybacking

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Paint Weddings, Earn Millions

B2C

PLG With No Free Tier

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Blinkit Against Amazon

B2C

Repeat Purchase • Higher AOV

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Rolex Is Korean Tradition

B2C

Testimonials For Every Product

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