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How I Market to Designers: Core Values and Tactical Tips

Updated: Nov 25, 2023

Hey there, I'm Khushi, and I lead growth and marketing at Streamline. We're a bootstrapped B2B SaaS company that serves designers. I joined Streamline two years ago as the first marketing and growth hire, and now we're used by most Fortune 500 companies, and we even won the Best Graphic Resource Award in 2022!




Core Values


At Streamline, our core values are centered around getting marketing right with designers, who are some of the most joyful, friendly, and empathetic people I know. They love life and their craft, so it's important that our marketing communication matches their fun-loving nature.




Tips for Marketing to Designers


Here are some tips that might help if you're marketing to designers:

  • Keep your communication kind and joyful.

  • Avoid being too direct or tactical.

  • Share inspiration of what other people have created with your product.



Designers' Characteristics


Designers have high design expectations, so improving your website or app design is essential. But they're not demanding, at least not in my experience. When they make product suggestions, they do it kindly and offer feedback constructively.

  • They're smart and can tell when someone's trying to trick them.

  • They're generous and willing to give credit where it's due.

  • They have an on-and-off need for products if they're freelancers. So make sure your churn flow accounts for natural churn.



Conclusion


I plan on building on this article over time, so if you're interested, feel free to subscribe to my newsletter below.


Btw, I'm trying to better understand who my audience is. If you've got ten minutes, I would love to do a user research call: toption.org/10-minute



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