top of page

Netflix onboarding: growth design

Updated: Jul 5, 2023


Netflix Onboarding with a fun twist



I work as a growth marketing and growth product lead, and my work is a Venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs.



Two things Netflix does right

  1. Adds filler pages.

  2. Auto-upgrades people to a reverse trial if they choose a cheaper plan.



















Thanks for reading! I plan to write more cases and would love a favor. Can you DM me or leave a comment below (no sign up needed) with what you liked / didn't like? I'm just trying to improve. Thank you!


Best,




Resources used to create this:

Pageflows (screenshots), Growth.design (comic style), Neurofied (biases)

0 comments

Related Posts

Comentários


bottom of page