Netflix Onboarding with a fun twist
I work as a growth marketing and growth product lead, and my work is a Venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs.
Two things Netflix does right
Adds filler pages.
Auto-upgrades people to a reverse trial if they choose a cheaper plan.
Thanks for reading! I plan to write more cases and would love a favor. Can you DM me or leave a comment below (no sign up needed) with what you liked / didn't like? I'm just trying to improve. Thank you!
Best,
Resources used to create this:
Pageflows (screenshots), Growth.design (comic style), Neurofied (biases)