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Netflix onboarding: growth design

Updated: Jul 5, 2023

Netflix Onboarding with a fun twist

I work as a growth marketing and growth product lead, and my work is a Venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs.

Two things Netflix does right

  1. Adds filler pages.

  2. Auto-upgrades people to a reverse trial if they choose a cheaper plan.

Thanks for reading! I plan to write more cases and would love a favor. Can you DM me or leave a comment below (no sign up needed) with what you liked / didn't like? I'm just trying to improve. Thank you!


Resources used to create this:

Pageflows (screenshots), (comic style), Neurofied (biases)



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