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Netflix Onboarding (11 screenshots + growth design tips)

Updated: 7 days ago

Netflix Onboarding with a fun twist

I work as a growth marketing and growth product lead, and my work is a Venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs.

Two things Netflix does right

  1. Adds filler pages.

  2. Auto-upgrades people to a reverse trial if they choose a cheaper plan.