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The best innovation in marketing happens outside of marketing. I found out that in 2022, a former Japanese Prime Minister , Shinzo Abe, was assassinated . Why? He had connections with the Unification Church — a controversial religious corporation in Japan famous for its brain-washed followers and mass weddings. The story of the man who assassinated the Prime Minister highlights the manipulative tactics of the Unification Church. He recounts his mother's decision to donate their life savings to the Church instead of using it to save his younger brother from cancer, ultimately leading to his brother's passing and their bankruptcy. But how does a cult manipulate people to donate their life savings to the church instead of saving the life of a family member? The opportunity cost was wild. But she still chooses. And she chooses death and bankruptcy. Love bombing to acquire and activate Cults use "love bombing" as an emotionally draining recruitment strategy and that it is a form of positive reinforcement. [ Source ] This works because humans have a natural need to feel good about who we are, and often we can’t fill this need on our own. The unification church (although a bad organization) spread like wildfire. Love bombing was one crucial element of their strategy. Love bombing is when you shower someone with affection and attention. We can borrow the foundational principles and truly influence consumer behavior for greater good. I'm not totally sure how yet but I'm going to find it out how to creatively apply this in a way that positively impacts the world. But for now, I leave you with this thought — religions and cult organizations are really good at consumer behavior. We have to figure out how to bring that over to marketing. Do you have any ideas how? Please let me know !

Great marketing starts with great positioning. Get 8 Product Positioning Framework Templates Positioning Perceptual Mapping 5 Types of Positioning Storybrand framework Brand Equity Model April Dunford's Positioning Framework 3Cs of Positioning 12 Brand Personality Archetypes Brand Matrix Tip: Just use one or two frameworks and delete the rest. Ok, so let me explain each framework in a sentence or two. This will help you quickly guage which framework is right for you. Remember: you only need one or two frameworks. Trying to use all is like mixing apple pie and lasagne. No matter how much time you spend, it'll still end up terrible. Perceptual Mapping Positioning Template This is created by Philip Kotler. He's the father of modern marketing so this is a solid framework for brand positioning map. Storybrand Template This is inspired by how film makers tell stories. It's pretty popular, and is relatively easy to use. Your product isn't the hero of the story, the customer is. April Dunford's 'Obviously Awesome' Positioning Template April Dunford wrote a book which I consider to be a modern version of the legendary book "Positioning: The Battle for Your Mind", written by Jack Trout. While Jack Trout's book is considered 'The Bible' in the ad world, it still lacks some actionable items. April Dunford does a good job at bridging that gap with her book, and she has positioned more tech companies than anyone else. Keller's Brand Equity Model (CBBE Model) Template Another framework taught in marketing schools. You won't find this unless you have majored in marketing. This comes from my rather fat text book from uni days. If you want to learn it, I suggest looking up 'brand equity' model. Positioning Strategy Template (3Cs and Types) These two frameworks were taught to me when I was majoring in marketing. It'll help narrow down how you compete. So, it's a level higher up than hardcore positioning. 12 Brand Archetypes Template If you want to figure out what's your brand personality, the brand archetype framework is a solid start. It's the most complex of the personality-type positioning templates though. There are easier ones available if you google 'brand personality templates'. 1. To choose your brand archetype, work inside out. 2. Choose which of the four quadrants your vision and mission lie under. 3. Then, choose one of the three in that quadrant. 🚨 A brand can have more than one personalities but avoid more than 3. Brand Positioning Matrix Template I really haven't heard this one before but I saw another brand do this and decided to just add it to my endlessly long list. This is a partial template. Use these positioning templates in powerpoint Use these gorgeous product positioning framework templates in Powerpoint if you don't know Figma? 1. Duplicate Figma File. If you don't have a account, you'll have to create a free one. 2. Just edit in Figma directly. Change the text. It's easy 3. Select the framework 4. When done, right click on any framework and copy. Right click to copy as PNG, and paste in PPT. You can deselect the text, if you want to directly have the text file in powerpoint. 5. Paste as PNG in Powerpont Thank you for reading!

The Market Gmail didn't really have a first mover advantage, and yet, it holds the majority of the market share today. How? Monetization Model Supports Growth A little while before Gmail came, Yahoo downgraded users to their 2 MB mailbox plan wanting them to upgrade to their premium option. Hotmail was a little generous at 5 MB. Gmail offered 1GB instead. It shook the internet community at the time. "A 1-gigabyte mailbox! Impossible!" Making a too-good to be true launch offer helped garner organic PR mentions. They launched on April Fool's Day which added confusion to the mix and helped get people talking. The timing was really stellar. Be 100X better than the current offering to get people talking. This can be achieved either by saving people 100x the time, the money, or improving the performance by 100x. Easiest to measure is the money. Never Market Alone — Use Employees? Instead of simply providing accounts to reporters and tech media outlets, Google decided to try a different approach for the rollout of its new email service. The company gave its employees special "invitation tokens" that they could use to bring their friends into the beta testing phase. As more and more people became interested in getting a Gmail account, some even resorted to selling their tokens on eBay due to the high demand. This exclusivity and limited availability generated a lot of media attention and buzz, leading to a viral marketing campaign. Those lucky enough to receive a Gmail invitation during this time often bragged about their access to friends and even shared screenshots on their personal blogs.

Growing your following as a food blogger Hi! This post is about @shereshe. She creates food videos. It's one of my favorite Instagram accounts. She created a series and ate her way through the alphabet in India She piggybacks off of the most popular cuisines of India. Wraps it in a series format since there are 26 alphabets. And it got really popular. Indians would watch because there's of the curiosity gap, even if what she shares could be obvious, people would still watch. She shares history and culture — things even I don't know — and exceeds expectations. Tourists would be interested because this creates somewhat of a guided travel. I don't think that she's re-inventing the wheel. She isn't creating each recipe on her own, or trying to find interesting restaurants. Nope. She's just taking what works well, and resonates with an audience. She's piggybacking off of the popularity of the Alphonso Mango. A fruit's popularity. Wrapping it up in a series so it increases retention and creates a habit loop. Pretty clever. Always find a horse to ride. Never market alone. 🐴🐴🐴🐴🐴🐴🐴🐴🐴🐴

Imagine this... Your marketing budget is cut by 90%. Your headcount is cut by 90%. The total time you have to show results is also cut by 90%. How would you grow? How would you grow 10x? The best marketing strategy is the lazy man's marketing strategy. When you're broke and have the clock against you. Never market alone. Find someone else to market for you. Find a horse to ride. When that horse gets tired, go find another horse while this one takes a break. Climb that mountain. Then another. A marketing team of 1 can't do a lot alone. You are more likely to dump all your budget or waste a ton of time. Piggybacking in marketing Start by answering these questions: Who might be incentivized to promote you? How do you get them to promote you? Who is not incentivized but isn't disincentivized either? How do you get them to promote you? Add as many options as you can. Then, rank them all on opportunity, effort, and scalability. When that's done. You have a fine list. ⭐ Types and Examples of piggybacking: 1. Piggyback on indifferent platforms Zynga piggybacked on Facebook. Airbnb piggybacked on Craigslist. This is a channel partnership where Craigslist wasn't incentivized but wasn't disincentivized either. Likewise for Facebook, for a while. [2] 2. Piggyback on the founder or thought leaders. Reforge got acclaimed as the best growth courses out there because it was promoted by Andrew Chen (thought leader) and Brian Balfour (founder story). They hire the best operators, and piggyback on their authority. Operators let them, because they receive industry recognition that fuels their personal brand. [1] 3. Piggyback on celebrities without paying them. Henry Moodie created covers of popular songs but changes the lyrics . Covers help audiences recall popular songs and changing lyrics helps him show his true skill. Twitter ran the " If you can dream it, tweet it " campaign. 4. Piggyback on history You can even piggyback on history. Piggyback on dead people. On monuments. On literally any historical moments that can evoke emotions and capture attention. Cafe Madras was established pre-independence era, and that's what they piggyback on. The food is unparalleled too (the best breakfast of my life). 5. Piggyback on governments and new policies You can piggyback on a new government law. Clean energy laws. International trade. India's richest families piggybacked on new govt. policies. Find an opportunity even if that's Afghanistan. 6. Piggyback on macro-economic trends You can piggyback on a macro-trend like the pandemic. That's what Shopify did. You can do this on a smaller scale with moment marketing. Oreo's dunk in the dark tweet came out when the lights went out at the Super Bowl for a minute. 7. Piggyback on objects Ever played the game: name, place, animal, thing. You can even piggyback on a fruit. 8. Piggyback on people even with interceptions You can piggyback on other people, via 3rd party platform. Lenny's Newsletter saw this massive growth after Substack released their recommended newsletter feature. 9. Hey! You can piggyback off of your employees too. Instead of simply providing accounts to reporters and tech media outlets, Google decided to try a different approach for the rollout of Gmail. The company gave its employees special "invitation tokens" that they could use to bring their friends into the beta testing phase. 10. You can piggyback on your own marketplace too. That's what Lyft, the ride-sharing startup did to launch in 24 markets at once. I have a case study here . 11. Piggyback on other ad campaigns, or on an entire product line. Oreo piggybacked on one of the world's famous ad campaigns "Got Milk?" and changed its tagline to "Milk's favorite cookie" so that milk created a trigger moment for Oreo. When Oreo outgrew milk, they piggybacked on the entire desserts menu range. 12. Piggyback on the enemy Salesforce: When they launched, Salesforce ran a campaign against software Transferwise: Campaigned against egregious bank transfer fees Dollar Shave Club: Challenged the expensive razor oligopoly Uber: Rallied against waiting for taxis (and the industry fought back, giving Uber millions in free publicity) 13. Piggybacking on your customer Unity, which is the world's #1 software tool to build 3D games, saw their biggest ever surge in user acquisition when Pokémon game went viral. Everyone noticed which tool Pokémon used to build and jumped to sign up. It was incredible. Miro, the online whiteboarding software, has this concept called MiroVerse which is a way for customers to create templates and share. One of Miro's customers created a Fifa template during the world cup. That alone had 120k downloads, and started to get shown in the first page on Google when people searched for Fifa World Cup. Coca Cola has "Share a Coke" campaign that's basically a referral marketing scheme at scale. If I told you Coca-Cola's sales in Australia increased ~7% in 2011 you'd probably guess they changed the taste or the price. Nope. They simply replaced their logo with 150 of the most popular teenage names and encouraged people to “share a coke”. 14. Piggyback on another product your customer uses Figma and Mixpanel both share the same audience of "Product Teams". Figma and Mixpanel's integration is a triple win (for the user, Mixpanel, and Figma). Mixpanel piggyback's off of Figma's inherently multi-player use case. Figma increases user engagement because it brings important metrics right into the product. This helps companies drive a culture of data. Even though Dropbox depends heavily on word-of-mouth growth, it’s huge for it to be installed on every Samsung phone Channel partnerships is why Coca-Cola locked down McDonald’s for many years. It's a huge distribution partner for Coca-Cola. Bira 91 (beer company) partnered with boAt (headphones) to launch ‘BOOM’, a limited-edition collection of audio devices and a new range of bold beer. Read more about channel partners in this blog post . 15. Piggyback on famous people without paying them Surreal cereal brand couldn't afford celebrities, so for this campaign they found real people (bus drivers, students) with celebrity names to try out their cereal and give them good reviews. 16. Piggyback on a country When Spain's digital nomad visa was finally available, Remotive shared the news, earning over 28k likes on a single Linkedin post (which is very high for Linkedin). They are a remote job aggregation portal. Think about who can you piggyback off of? The possibilities are endless. As long as you aren't marketing alone. Choose the route that will lead to a 10x growth with 90% less budget. Choose a route that is scalable. Your host needs to have an audience. If they don't, find another host. Copyright notice: Remember to credit and link back to my website if you use this material. I find patterns and bucket examples in different categories so we can better understand piggybacking as a concept.

Hi! I'm Khushi. I've paid for Growthmentor for nearly 15 months. And I've had over 30ish calls so far I got some nice feedback too. I hope the above context helps shine some light, that I've really used the growthmentor platform. Here's what I think of GrowthMentor and whether I will continue to pay for it: There are a few alternatives out there for mentorship but most feel very dry and transactional. Growthmentor doesn't feel dry and transactional. That kind of atmosphere is tough to create but they've nailed it. It's pricey! Especially if you don't use it. So, I usually have an on-and-off subscription. If I know, I'll need stuff in the future, I'll pay up. It's not super easy to book mentors but still easier than cold outreach. I usually invest 30-40 minutes to book each call. This involves research (who do I talk to?), and pitching them to talk to me. There's also a help request section. You put your help requests and mentors will apply to help you out. This worked better than my expectations Hidden benefits of Growthmentor Growthmentor introduced me to lots of people in the industry . So I'm not a small fish in a small pond. Foti (founder) introduced to me to someone who was hiring when I was early in my career looking for jobs. I was able to stay in touch with this person even after I ended my subscription, and they introduced me to lots of new opportunities. I've taken 60+ online courses but practical advice/feedback is invaluable. Today, whenever I have a problem I'm working on, I try to solicit feedback. Try to discover what it is that I don't know. And why my work might suck. It's working out really well! Growthmentor Review I think its money well spent. And I'll continue to pay for it. Although, I will pause/and reactivate my subscription and as when I can actually make use of it. My recommendation: Try for a month/or three. Give it your best shot. If it works for you, it can act as a huge catalyst in your career. If it doesn't, think of it as a bad investment and write it off.

Oreo has a 78% brand awareness in the USA. But this wasn't always the case. Brands aren't born with a high market penetration. Nope. So, how did Oreo make this happen? Besides their awesome moment marketing . Oreo piggybacked on one of the most successful campaigns of all time — the Got Milk? campaign A short history of the got milk? campaign The California's Dairy Processors were concerned. Milk demand was falling each year. So the non-profit decided to pool in a total of $20 million dollars and recruit a marketing agency to drive up the overall demand for milk. The agency did market research and found these insights: The 'milk is good for health' messaging wasn't resonating. Messaging had to be intellectual. You had to tell people the truth. Milk was always consumed with other products like 'milk and cereal', or 'milk and chocolate chip cookies'. Milk wasn't the hero, the other product was. It was more like 'cereal and milk' or 'chocolate chip cookie and milk". These were 'trigger moments' in people's lives that could remind them of milk . People don't like to run out of milk. There are certain things in life you appreciate more when you don't have it. Milk was one these. They ran a classic deprivation marketing strategy. Now known as "got milk?". Eventually, got milk? hit the jackpot. People started coining their own phrases like "Got beer?" or "Got cupcakes". Got Milk? asked Oreo out first. When Got Milk? rose to fame, their agency decided to do a co-marketing campaign with the other complementary products. Oreo being one of them. But then, Oreo never let milk get away. Oreo created a new tagline "Milk's Favorite Cookie" to piggyback on the popularity of milk consumption. These trigger moments are important because every time people think of milk, they should think of Oreo. They kept this slogan for years. Piggybacking Takeaway 🐷 You don't need to create your own incredibly successful "Got Milk?" campaign. Try to find one that is already successful, and see if you can piggyback on theirs instead. Oreo found another horse to ride — all desserts People now use Oreo as an ingredient instead of simply treating it just as a cookie eaten separately. This drives up the volume per capita for Oreo, and it adds a lot of trigger moments. Imagine seeing an Oreo Cheesecake, Oreo Milkshake, Oreo Kunafa, literally on every dessert menu. This is an insane amount of free publicity and marketing touchpoints. Piggybacking Takeaway 🐷 You don't need to piggyback forever. Once they help you get to your destination, you can pick another horse to ride Applying these lessons to your business Find trigger moments that people use with your product. For example, Streamline (a graphic assets pre-made library) is used in Figma. Yours could be a product that is used with Shopify. Next, find ways to piggyback. For example, it could doing generic stuff like creating templates, plugins, or getting featured in awards. Or it could be something much wild and creative. Finally, see if you really have to partner with them or can you piggyback without it. After you piggyback, re-evaluate if you need the partner or need a new partner. If you want to extend the ROI of your piggybacking investment, try to make sure it's a win-win for both parties. The host and the guest. Let me know if you have more questions in the comments below and we can brain-write together. This post is inspired by Tagline's podcast . Opinions above are all my own and not of Tagline. Best, Khushi

Lyft is an on-demand ride-sharing startup. Like Uber, if that exists where you live. Drivers onboarding other drivers (+) Early in the process, they micromanaged market launches. A Lyft staff member interviewed all drivers. This was good for the first few markets, but it meant their ability to launch new markets was slow and constrained. Then they launched a ⭐ ‘mentoring’ ⭐ process, which allowed drivers to train newly onboarded drivers, through the Lyft Driver App itself—the trainee’s first ‘ping’ would be the mentor requesting to train them, and they’d go through a ride-esque experience to meet up with them. This allowed them to launch 24 markets in a single day , in one fell swoop, something that would have been unimaginable months earlier. Quality might take a hit, as a tradeoff (-) Like the Ride Share Guy pointed out, " it seems like most mentors are more concerned with rushing through the session than doing a great job", it's hard to scale while keeping quality consistent. That's a tradeoff to account for with this method of piggybacking. Piggybacking Takeaway 🐷 You don't need external sources to piggyback. Sometimes they exist within your company. If you have a marketplace, you can use your own marketplace to piggyback. If it's not a marketplace, you can piggyback on your employees like Gmail did. Piggybacking on marketplaces may not always be defensible, or easy to manage. I appreciate the read. Curious to hear what you think in the comments below or anywhere else you'd feel comfortable sharing. Here's a cute doggo for extra good luck on your day today. Source: Facts come from Lenny's Newsletter . Opinions are my own. I don't do a lot of research since I'm just trying to match patterns about piggybacking as a concept, so I may have drawn incorrect conclusions.

It was a wild ride. I took the altMBA program by Akimbo and Seth Godin in Jan, 2022. 100ish people from all walks of life made up my cohort 100 people are split in four cohorts, 25 each. Every week, they'll shuffle you around with new people in your cohort with whom you will discuss three prompts. The 13 altMBA prompts help develop soft skills and are on topics like: Goal-setting Business modeling Decision making Empathy & worldviews Building culture Intentionality Marketing methods Gaining buy-in Public Speaking Leading through ambiguity Strategy & critical thinking Giving and receiving feedback Having difficult conversations No, Seth Godin doesn't show up for the altMBA Seth Godin founded altMBA. But I don't think he is affiliated with them anymore. For me, this was the biggest bummer. I spoke to a friend who took the program and Seth showed up for their commencement ceremony. But for my batch 'altMBA54', he didn't. And it makes sense. Read what is written on Seth's blog "I’m the founder of Akimbo, home of the altMBA . These are the most effective learning opportunities I know of. Akimbo is now an independent B Corp , owned and run by the team" So, Seth isn't actively involved anymore. Just an FYI in case you speak to someone who graduated before the 54th cohort i.e. Feb, 2022 batch. The real cost of altMBA altMBA pricing: It costs $4,950. They seem to have increased the tuition from $4,450 to $4,950. Tbh, it's is pretty expensive compared to other educational programs I've taken before, ranging from $39/month to $2000/year. Time commitment ⌛ Takes 20 hours/per week. Some folks spent more; others spent far less. Mental commitment 🫠 It did break me down a couple of times because I had to face my fears. Family commitment 👨‍👩‍👧‍👦🐕 The old African proverb “If you educate a man you educate an individual, but if you educate a woman you educate village” held true. I brought my family along for the journey, teaching them what I had learned. Oral narration not only helped me better store this in my memory. AltMBA friends commitment 👯‍♀️ At times I had trouble navigating in and out of my newly developed altMBA personality so some of my friends didn't like this new change. Apparently, friends don't like when you become more polite. /s My confession To be honest, I never fully understood what the altMBA would teach me until the first day of school. If you're wondering why I still enrolled, I had two reasons: 1️⃣ I hit an inflection point in my career: People wanted to give me more leadership opportunities, but I was hesitant to take them up. I was hesitant if I could rally people around well enough. So I turned down the opportunity. I had plenty of hard skills but lacked the competency to lead effectively. 2️⃣ I also chase sunsets and have ridiculously high ambitions I asked someone who won the Forbes 30 under 30 award what did she do to win it. Her advice for me was to find people I want to emulate and trace back their path. Have enough sample size, and map my plan. "Find 50+ LinkedIn profiles of Head of Growth and analyze what was their path: roles, skills, courses, awards, public activities, etc". So I did just that. I set up an Airtable. And AltMBA came up way too often. Those two reasons were enough for me to say yes. A thorny altMBA review Every rose has its thorns. The altMBA is not flawless but beauty is in the eye of the beholder. 🌹 I'll share three things with you: 🙂The good stuff 😖 The stuff they could definitely improve on 🤔 Dated experience once I'm past the honeymoon phase. I'll share how I feel about the altMBA 3, 6, 9, and 12 months from today. My altMBA review: 6 awesome things 👋🏽 Community driven With the altMBA, I had the chance to spend 20+ hours with each of the 15-20 in my learning groups. These were people at the top of their game, with decades of work experience. 💬 Learned thoughtful and intentional messaging I've realized that sometimes hitting backspace is more important than hitting the keys. Nowadays, I try to think more deeply before I hit send, and I find that things like 'curiosity' and 'empathy' really make a difference. I feel like I've gotten better at giving feedback and framing my sentences in a way that people resonate with. Wondering what should I do with my typing speed 🥲 🙋🏽‍♀️ Learned how to ask better questions After the altMBA, I've become more empathetic when I'm talking to people. It's become easier to motivate people when you're asking the right questions. I used to think I had to draft instructions to get things done, but now I've found that asking questions and helping them come up with their own solutions is way more effective. 👩‍🏫 altMBA comes with on-demand coaches You'll have two coaches dedicated to your cohort. You'll get one piece of feedback from on your prompts. On top of that, you can schedule a personalized call with any of them. I used my call to talk more about figuring out my leadership style. I'd strongly recommend making use of these calls. 🙇‍♀️ I got so much better at receiving feedback. Receiving feedback is a life-skill. Even better when you have to actively seek out feedback. Small mindset change, but is really helpful for my career. The book "Thanks for the feedback", a part of the reading list at altMBA, was pretty good. 🎁 The altMBA will send a welcome package your way. This was really special. I could post a picture but don't want to ruin any surprises. Is the altMBA worth it? Here are a few things I think they could improve upon: 1. altMBA is too self-serve I had submitted 13 prompts and received only one feedback per prompt from coaches, with the remaining four feedbacks coming from fellow students. It was as if we were all left to our own devices. While the approach of students discussing prompts, writing answers, and giving feedback to each other has its merits, I would have appreciated more guidance from the team. It would have been helpful to have a coach walk me through the feedback I gave others, offer suggestions for improvement, and show me how to better receive feedback. 2. altMBA gives no lifetime access A few weeks after graduation, the program material will no longer accessible to us, which was somewhat disappointing. Additionally, our Slack channel would be deleted within a week. Perhaps there could have been more emphasis placed on maintaining access to these resources beyond graduation. Rather than having each student spend several hours exporting stuff from the platform, which to me is a waste of man hours. 3. altMBA has poor networking after the cohort ends. After deleting Slack, we are all asked to join a Facebook group with the broader altMBA network. I don't use Facebook, and many Gen Z and millennials have switched over to Tiktok and Instagram for their. It seems like the wrong place to build a business community. If I want to find out who's working for Canva in Europe, for example, it's not a particularly efficient process. It should've either been Slack or at least LinkedIn if they couldn't code their own platform. And the numbers speak. People aren't joining this FB group. The AltMBA alumni FB group has 2.6k members whereas their website says there are 5,000 alumni. On the other hand, Reforge handles this so much better - it allows me to search for anyone based on their job title, industry, name, company, or business model and get results in just a few seconds. Plus, with the ability to DM them right in our Slack group in just one click, it feels much more streamlined and efficient. ShiftNudge, which is a cohort based design course, also handles it much better. Even though it's a one-person team. You have one Slack channel for your cohort, and the others are for prompts. All ShiftNudge students stay in one Slack workspace and you can hop in and out of channels that are relevant to you. 4. altMBA's calendar sharing system was quite outdated I had to add the entire calendar manually. And it didn't book my calendar, which means I could get double booked. To avoid this, I had to duplicate events one by one or use Zapier. Moreover, some events weren't even added to the calendar, causing a few friends to miss out on all of them. I recommended some third-party tools that makes adding to calendars as easy as a single click and hopefully, the altMBA team incorporates this feedback. 5. You won't meeting everyone in the altMBA You'll meet 12-16 people during your time at the altMBA. You don't interact with everyone. altMBA reddit and other reviews Take my opinion with a grain of salt. Here's feedback from around the internet: CJHoss when asked if altMBA worth it: "For education on topics taught in business school, mostly yes. To help you land a new job, make a career pivot, build your professional network, that’s a big no." John Rau : For me, Seth Godin’s altMBA was worth it. However not all my classmates felt the same. Some considered it too “culty,” others found it an unrealistic time commitment, some thought it was too expensive, and others said they didn’t learn anything. David Richards : The primary reason I feel it was not worth it for me, was because I am addicted to Seth Godin. So a number of the workshops in the course were covering things I had already done. So I feel I wasn’t exposed to much I hadn’t already been exposed to. Also, lots of people in my batch loved the altMBA and wanted to bring it to their entire team. So, there's definitely an upside. If you're still on the fence, just get on a call with their team to understand what it would really entail. altMBA books and reading list AltMBA will send you a bunch of books which you can find here and they also share plenty of articles to read. I'm still trying to find the article that has links to each of these resources. If you find it, please let me know so I can link it. altMBA Scholarship The altMBA has an incredible scholarship program. If you're unhappy with the scholarship offer you've received, request to through a second interview and explain your situation. altMBA Free Download Downloading the altMBA isn't really fun. The real magic is in the community and the discussions you have with your learning groups. You're constantly receiving feedback, and are giving feedback. Downloading a set of 13 prompts will be futile. altMBA has a fair use policy which I doubt anyone would disrespect. altMBA Alternatives Read a lot of philosophy books. They'll teach you a lot of what altMBA seeks to teach without the human interaction. It should still work because I shared altMBA learnings with my brother who said he already learned all of this from his philosophy books. Build your own learning groups, where you journal together. I don't think it's the same as an MBA since it teaches soft skills and no hard skills. An altMBA won't pass off as an MBA. It's sort of a condensed mix of self-help books put into a simulator. The End I was able to recoup my investment, so it ended up being a great decision. Awesome to know that you're reading this review and being wise with your choices.

Duolingo's onboarding with a fun twist. I work as a growth lead, and my work is a venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs. 🥵 App Install Page Splash Screen Delayed Sign Up Screen Onboarding: What's your goal? Onboarding: Loading Screen Onboarding: Attribution Question Onboarding: Why do you have a goal? Onboarding: Summarize benefits Onboarding: Setup habit loop Onboarding: Allow Notifications Onboarding: Segment power users Onboarding: Social proof Onboarding: Launch product Onboarding: Ask for email Thanks for reading! Best, Khushi Lunkad Resources used to create this: Pageflows (screenshots), Growth.design (comic style), Neurofied (biases)

Netflix Onboarding with a fun twist I work as a growth marketing and growth product lead, and my work is a Venn diagram between design, growth, and marketing. This leaves me in a very unique position to balance acquisition needs, design decisions, and retention tradeoffs. Two things Netflix does right Adds filler pages. Auto-upgrades people to a reverse trial if they choose a cheaper plan. Thanks for reading! I plan to write more cases and would love a favor. Can you DM me or leave a comment below (no sign up needed) with what you liked / didn't like? I'm just trying to improve. Thank you! Best, Khushi Lunkad Resources used to create this: Pageflows (screenshots), Growth.design (comic style), Neurofied (biases)

Hey there, I'm Khushi, and I lead growth and marketing at Streamline . We're a bootstrapped B2B SaaS company that serves designers. I joined Streamline two years ago as the first marketing and growth hire, and now we're used by most Fortune 500 companies, and we even won the Best Graphic Resource Award in 2022! Core Values At Streamline, our core values are centered around getting marketing right with designers, who are some of the most joyful, friendly, and empathetic people I know. They love life and their craft, so it's important that our marketing communication matches their fun-loving nature. Tips for Marketing to Designers Here are some tips that might help if you're marketing to designers: Keep your communication kind and joyful. Avoid being too direct or tactical. Share inspiration of what other people have created with your product. Designers' Characteristics Designers have high design expectations, so improving your website or app design is essential. But they're not demanding, at least not in my experience. When they make product suggestions, they do it kindly and offer feedback constructively. They're smart and can tell when someone's trying to trick them. They're generous and willing to give credit where it's due. They have an on-and-off need for products if they're freelancers. So make sure your churn flow accounts for natural churn. Conclusion I plan on building on this article over time, so if you're interested, feel free to subscribe to my newsletter below.