My honest experience, review and summary of
CXL institute's growth marketing mini degree

I have tried to aggressively condense the actual course content to share them with you. Almost everything that you would learn from CXL's growth marketing mini degree is here on this page. It's free for you to use, forever :)
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Know exactly what you're going to be paying for.
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Refer to my notes anytime you need to.
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If you want to read a critical review of the minidegree, here's the article that I posted on Medium detailing pros, cons and alternatives to CXL.
CXL Growth Marketing Review
Track 1: Growth marketing foundations (Total time ~2h)
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Growth mindset: growth versus traditional marketing: Review Summary
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Building a growth process: Review Summary
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User-centric marketing: Review Summary
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Identifying and amplifying growth channels: Review Summary
Track 2: Running growth experiments (Total time ~12.5h)
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Research and testing: Review Summary
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Conversion research
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A/B testing mastery
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Statistics fundamentals for A/B testing
Track 3: Data and analytics (Total time ~28.5h)
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Google Analytics for beginners: Review Summary
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Intermediate Google Analytics
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Google Tag Manager for beginners
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Attribution
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Excel and Sheets for Marketers
Track 4: Conversion (Total time ~15h)
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Landing page optimization: Review Summary
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Product messaging
Track 5: Channel-specific growth skills (Total time ~28h)
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Email marketing:
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Messaging strategy in public relations
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Facebook Ads:
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Google Ads: Review Summary
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Content strategy and SEO for lead generation:
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Retention:
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Maximising audiences for your PPC campaign
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SEO driven editorial calendar: Review Summary
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Linkedin advertising: Review Summary
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YouTube ads: Review Summary
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Technical SEO: Review Summary
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Data-driven influencer marketing: Review Summary
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Account based marketing
Track 6: Growth program management (Total time ~2h)
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GrowthMaster training workshop
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Optimizing your growth process
Track 7: Management (Total time ~11h)
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Optimizing your marketing tech stack
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Marketing strategy
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Project management for marketers: Review Summary
Note:
Send me a message on Linkedin or Twitter with any specific questions you have about CXL. If it’s education related, I’ll respond super quick :) If it’s growth marketing related and beyond the scope of CXL institute, I’ll be happy to help you get rolling. Just ask?