Reforge
The Harvard of Growth Schools. Reforge's growth marketing courses and growth product courses synthesise hard-earned learnings from top growth marketers who've led companies like Slack, Lyft, Patreon, Notion, Airtable.
Price:
$1995/year for 22 programs like Growth Marketing, Growth Series, Advanced Growth Strategy. Relatively cheap for the value you gain.
Best For:
Pre-requisite for Reforge’s Growth Marketing Course and Growth Series is practical experience.
Goal:
Go beyond tactical skills and form winning strategies.
Additional Info:
📖 Read in-depth review | 📽️ Watch review video
Berkeley's Growth Marketing Course
Sany Diao distills her experience from being a growth operator at industry leaders like Descript, Pinterest and Meta, This course translates her experience with scaling hundreds of millions of users and revenue into digestible frameworks and examples.
Price:
$$695 for a one month class
Best For:
They say it's for everyone (founders, beginners, and mid-senior folks). It's a bit short so it's likely not going to gloss over tactical stuff but promises to help you formulate a strategy. I haven't taken this one but if Sandy's experience is anything to go by, it should be pretty solid!
Goal:
Generic growth marketing learning from a good experienced teacher.
CXL
CXL's growth marketing course teaches tactical and hard skills. You’ll learn how to operate marketing channels and experiment.
Price:
$210-$529 for their quarterly plan. Three months is long enough to complete the minidegree provided you pace yourself. I studied 3-4 hours everyday.
Best For:
CXL is an in-depth course but it’s for beginners. I enrolled when I was just starting out.
Goal:
Good for those that want to be full-time growth marketers. But too heavy for founders.
Additional Info:
📖 Read in-depth review
Demand Curve
It's founded by Julian Shapiro who is the person I'd give credit to for introducing me to Growth Marketing — and I'll forever be a fan. Course is very tight and text-based. You can get help from their operators. He's OP. His podcasts and his newsletter is incredible too!
Price:
$250/month for 6 months ($1200/half year). More expensive than CXL and Reforge, however, the value add is in it's brevity and assissted help.
Best For:
Demand Curve's growth marketing course is ideal for founders who want to do their own marketing. It's got a very much "GO GO GO" mentality without drowning you in theory. However, it doesn’t have a lot of depth. It covers YouTube Ads and SEO in the same course which I think is not deep enough for full-time marketers. What was detailed out in a full-fledged course in CXL's GM minidegree was a handful of lessons in Demand Curve.
GrowthX
You might have heard of GrowthX if you’re from India. And their curriculum should be pretty good based on what they teach in their Youtube videos. It’s more in the style of Reforge than CXL. No growth marketing courses from the looks of it but should still be good for growth PMs.
Pricing:
It's 75,000 INR (920 USD) or 50,000 INR if your income is less than 1L per month. You'll have to enter your phone number to view pricing.
Best For:
Maybe when Reforge is too expensive for you and your growth skills need to be more geared to the Indian market. Perhaps after you’ve had some tactical experience in PM work since content is more for growth work than growth marketers. Anyway, check this review.
GoPractice
The realistic product growth simulator. Learn by doing through a storyline where you build growth models and strategies for a fictional product. Taught by veterans like Oleg Yakubenkov and Sean Ellis. I haven't taken this one but if I do, I'll add a deeper review.
Price: $1600 for a 10-week simulator
Best For: Junior to mid-senior folks
Goal: Gain a systematic understanding of how to drive product growth by identifying limitations, opportunities and implementing the right tools/strategies. I think it's a mini-Reforge course. Lots of overlap in content topics.
SaaStr University
Lessons are broken down by stage of growth, and what strings you need to pull at each stage. The best part about SaaStr is that content comes straight from the founders at companies. So, you'll have interviews and TL;DR notes from CEOs of Atlassian ($2B), UIPath ($600M), Slack, Zoom etc. Plus, if you work for an early-stage startup, there are guides to walk you through from 0 > 10 users > $0.1M > $1M > $10M etc.
Pricing:
Free, but some content is locked. Not sure why.
Best For:
SaaS founders and growth marketers. There's a lot of content and you'll come out with a laundry list of ideas to test! I haven't really explored SaaStr in great depth but it's well-respected in the space so I think content quality should be good.
Segment: Growth Masters Course
Segment (a SaaS tool) created a growth program for PMs. Now, it isn't specifically for growth marketers but it does have a lot of the Reforge-level teachings about how to think about growth. I haven't personally taken these but there's a lot of good quality content. Think of Segment's growth course as a podcast series rather than a full course.
Relevant free content:
Growth Hackers Course
Sean Ellis coined the term 'growth hacking'. He even wrote a book on "Hacking Growth", which was popular. The word hasn't aged well btw (read this / or this).
Review:
I don't think he's teaching anything wrong unlike some of the other courses out there. Growth is about failure and iteration. He doesn't promise the moon, but looking at the curriculum, he does teach the right fundamentals.
For early stage startups, with a team of 1, I'm not sure how relevant it'd be. Because it won't teach you all the other things like copywriting, running ads, etc.
It's a good course but Sean Ellis also wrote a book, does lots of speaking engagements (see Youtube or CXL's GrowthMaster Training Workshop). So, not sure if the money would be worth it.
Price:
$300 / life. Not a bad price but you only get one old growth marketing course.
GrowthMarketer.co
This growth marketing course is created by Nicholas Scalice. And he offered me the course for free in exchange for feedback around a year ago. So, thought I'd add it to the list here in case anyone wants to evaluate.
High level notes:
Course is far more in-depth than that of Growth Hackers, or Velocity.
Still newer. Nicholas is an agency owner and selling courses is not his full time gig unlike for CXL or Reforge or GrowthX.
It's a good intro. Doesn't go super indepth into anything imo. Social media is a single lesson. And that's OK.
Pricing:
$400/life but you do have a community. Not sure if it's as active as Reforge tho.
Velocity: Mastering Growth
Velocity Growth has two growth marketing courses. Their courses ranks on Google search so I thought I'd test it out for you.
Here's what I think:
I couldn't enroll in most courses. Instead of logging in to the student portal, I was logged into their admin portal. Weird. Maybe maintaining the growth programs is not a priority for them.
Mastering Growth is the only program I could log into and it took forever to load.
The course doesn't seem to be fully done. Interface is just not polished enough.
I watched the first video and looked through the curriculum. And can't say I'd recommend it — it's too entry level. 😢
The good thing is that they do teach activation, which CXL doesn't.
Price:
Free, but if your time has any value, look elsewhere.
Growth School
Growth School has a growth hacking program. And a few more that are relevant like the SaaS Growth Program, Performance Marketing Mentorship etc. My recommendation would be to avoid Growth School. It was a nightmare (why?).
A quick rule of thumb is to avoid growth marketing courses that use the word 'growth hacking'. The term is frowned upon in the growth community because growing companies isn't a series of hacks. Instead it's well-calculated experiments and tests. Growth is hard work. And the only way to quick riches is by selling a growth hacking course.
Pricing:
Usually $300/course for 1 year worth of access
Best For:
IDK, I hated it.
Udemy Courses
If you visit Skillshare, Udemy, Udacity and idk how many more marketplace websites, you'll find a ton of courses that offer to teach growth marketing (or worse: growth hacking) to you at a discounted price. The problem with Udemy is that it has a bare minimum vetting process for instructors, so the people who teach you are not going to be as skilled as the ones you'd find at CXL or Reforge. So, my recommendation is to avoid it unless you have a strong reason not to.
Pricing:
These growth marketing courses are usually very cheap, and they constantly run discounts and deals.
Best For:
IDK, I don't recommend it nor is it useful to add on your resume, if you ever wanted to.
Growth Tribe
I haven’t taken growth tribe's growth marketing courses yet but it came up when I was doing research a few years. It’s an entry level course. There’s too much focus on a certificate. I do like that ‘growth loops’ is a little part of their curriculum. However, I am tempted to think that it’s a bit gimmicky with “learn to spy on your competitors” becoming a full chapter in the curriculum. I’ve once had a employer who simply copied what competitors would do (down to the ads) without ever thinking from first principles, conducting user research, or validating with data. It was a disaster.
Pricing:
$995 for a 2-4 week course doesn't seem value for money to me. Especially when you compare with Reforge, CXL or Demand Curve.
Best For:
Not sure. I didn’t pay for it when I was in my evaluation journey. And I wouldn’t pay today.
One Month Growth Hacking
I haven't taken this one, but I did watch all three of their preview videos before writing these notes. The curriculum is good. I like the teacher! It covers both growth product and growth marketing in one place. Although, in far less detail otherwise compared to a pure-play tactical course assisted with a high-level strategy course. Seems closer to Demand Curve.
What I don't like:
It's overly prescriptive on which tools to use (Mailchimp/Unbounce). Unbounce and Mailchimp are known to pay high affiliate fees and also they aren't the best tools for every use case.
Price:
$199 for one growth marketing course but you get access to their entire library of other specialized courses (eg: Content Marketing) for $299.
Lenny's
Lenny interviews leaders from Figma and Notion in his podcast, which offers real-time learnings unlike courses that take longer to create and can become outdated.
Price:
Podcast is free, and the newsletter is freemium. There isn't a proper growth marketing course but there's a playlist exclusively for growth.
Best For:
Although primarily aimed at PMs, the content quality for growth marketers and growth PMs remains unparalleled.
Fav Content:
Chase Dimond's Email Marketing
Chase Dimond is one of the best email marketers who isn’t fluffy. Very tactic based. I took CXL’s email marketing course and it beat CXL by a margin, given how specialized it is. It’ll teach you sequencing, automations, list-cleaning, A/B testing. It won’t teach you whitelisting, setting up DKIM/DMARC to improve deliverability, or how to do a two-way sync with deeper product metrics like activation, retention, or churn.
Pricing:
$749 for life.
Best For:
Best for D2C brands, where email is a strong driver of sales. It’s not that helpful for SaaS because SaaS business have a very unique email flow for onboarding, reactivation, activation, habit building etc. However, if you take this, it still helps you quickly judge any other email.
Reforge Blog and Artifacts
Blog: I believe that much of Reforge's premium content is available on their blog. It’s disorganised and difficult to consume, but it exists and could be a good starting point.
Artifacts: This is their new crowdsourced product where mid-senior/senior folks share their own real work. You can see mine here!
Price:
Free. It layers on high-level strategy on your pre-existing tactical base.
Best For:
For mid-senior/senior folks because the blogs are written by seasoned operators. You can get their paid growth marketing courses if you want more organized/collated info.
Fav Blogs
Copyhackers
Conversion copywriting is a style of writing where it’s more focused on converting users. I think as folks working in growth or marketing, it’s a pretty important skillset to get good at. You can’t master without being a full-time copywriter but just having the skills to draft up an email, write in-product copy, or a homepage is good enough when you’re a small team.
Pricing:
Copyhackers can be quite expensive. Their courses can cost $2k, and the all-access option can cost $4k. To get a 25%-75% discount just wait out their email sequence. There are free/cheaper copywriting courses too but none as good as Copyhackers.
Best For:
Marketing teams of one or those looking to become more well-rounded marketers (T-shaped marketers). Even if you work at larger companies, learning how to write helps you better collaborate with copywriters on the team. Thanks to Copyhackers, one of my landing pages was acclaimed as the best landing page hero on the internet.
Elena Verna’s Substack
Elena led growth at SurveyMonkey, Miro, Veed.io, and MongoDB, and co-created several Reforge programs. She (over)shares her knowledge in a meme-inspired joyful format.
Price:
Freemium. She switches between free/paid posts.
Best For:
Anyone working in growth. It’s high-level content but still easy to understand. It’s not a full course but goes deeper into topics that you’d find traditionally in courses.
Fav Content:
Kyle Polar's Blog
Kyle Polar writes some of the absolute best content in the growth space. He's a partner at OpenView and worked at the best monetization consulting agencies. The writings are well researched, come with zero fluff, and are relevant to growth marketers! I've even reached out to Kyle for feedback/ suggestions and he's super responsive.
Price:
Free
Best For:
It's like a side-dish not a main entrée. It'll help make you a more well-rounded growth marketer. It's a blog so it won't ever be as complete as a full course, and perspectives come from one person (who's worked with several companies). However, there's a lot to learn! I read almost all of his posts. 😅
User Interviews by Customer Camp
The problem with growth marketing as a field is that you are going to fail far more often than you will win. There are constant tests, iterations, and experiments. The thing that makes any experiment more likely to win is directly correlated to how well you understand your customers. How well you know their buying journey, personas, jobs-to-be-done, use cases, trigger moments, etc. And how to use this research in a way that drives real results, efficiently.
Pricing:
$129 for User Research. $99 for Review Mining. If you can get only one, get the $129 one.
Best For:
User research is a core skill that every marketer thinks they know, but you'll realize how much you don't know after you take this mini-course. There's nothing else that has had a greater impact on my career than user research. And no, CXL's user research course doesn't come close because it's far too long to be quickly implemented.
Facebook Ads
There are a few courses on FB ads that I've enrolled in:
Foxwell Digital (good)
Common Thread Collective (great)
FB Blueprint (free / okaish)
The Performers (*haven't enrolled but I'm a fan)
Facebook Adss are on the pricier side, but they're worth it if you want to strengthen your skills in paid social. Remember, in paid social, learning without applying is just entertainment. You need to be able to try things out. However, keep in mind that practice alone doesn't make perfect. Only perfect practice does. That's where these pricier courses come in. Don't judge them by their web page design; instead, research the course creators on Twitter.
Growth Design
This is a course primarily for growth designers/growth PMs but if you're looking to level up your conversion rate optimization skills, it's a solid course to take. I loved it! Everything is in a comic book style format. It helped me create better wireframes and communicate better with our designers.
Pricing:
$1500, one-time purchase. I was able to complete it within a few weeks. They also have lots of free teardowns which are amazing! I tried my hand at Duolingo's.
Best For:
Consider this course as an add-on to your skill set. It's not necessary unless you heavily focus on activation, engagement, and retention work. If you're looking for awareness or pure-play marketing strategies, it might not be as useful.
Kellblog
Written by David Kellblog who has been a CEO, CMO, and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues. Most growth training will only get you so far. And many smart people are too busy to create courses. So, for those, you need to source content wherever they are publishing it. Kellblog is one of those.
Price:
Free and he posts frequently.
Best For:
Exec level content that’s time-tested to build $1B companies. But pair up with tactical content.
Fav Content:
Casey Winter's Blog
Casey Winters who did growth stuff at Pinterest and Grubhub. He adivsed more unicorn companies than there's paper in the universe to list!
Price:
Free but site’s old. He posts more frequently on Twitter and Linkedin.
Best For:
Growth PMs. It leans heavier on the product side of growth. However, still pretty insightful for Growth marketers.
Fav Content:
MOZ/Ahrefs Academy
Moz and Ahrefs are both SEO tools and they have incredible free/paid content for SEO. I've taken all of Moz's certifications, read many of Ahrefs' blog posts, and watched Ahrefs' Blogging for Business course (which is recommended by industry leaders). It's pretty nice. I found Moz more structured because there's a start and an end. While Ahrefs is useful to learn how to use their tool in the best possible way. I referenced Traffic Think Tank, and that's another academy acquired by SEMRush (another popular SEO tool). All are good and there's no wrong decision.
Price:
Ahrefs is free. Moz is paid ($400/course) and more advanced.
Best For:
When SEO is a channel that you want to test, or scale. I've layered Moz, Ahrefs, CXL, Reforge, and Traffic Think Tank to have a more complete knowledge on SEO. And all of them taught me more things that the others didn't.
Vexpower
Ok, so this one's a bit off-beat. It isn't a traditional long-form growth marketing course. But it's created by Mike Taylor who ran a ridiculously successful growth marketing agency. Vexpower is a simulator that gets you an output in 1-2 hours. New courses every week.
Pricing:
Free courses are available. Paid plans are at $35/month or $500/lifetime. I purchased the lifetime plan because I don't use it every month.
Best For:
There are lots of things that other courses won't teach you like how to calculate word of mouth coefficient, or create a marketing mix model, or run a van westendorp pricing analysis or create your Mixpanel tracking template. Vexpower comes handy because you not only have the course but also access to Mike. I used to send my work back to him for feedback and suggestions. But Vexpower isn't a growth marketing program. It's very heavy on the data side. Still helpful to have!
Growthmentor
I have been using Growthmentor for nearly 15 months to receive 1:1 support from mentors. It doesn't feel dry and transactional. Booking mentors is not super easy, but still easier than cold outreach. Typically, I invest 30-40 minutes to book each call. This involves research (whom should I talk to?) and pitching them to have a conversation with me.
Pricing:
$150-$225/quarter. It can get pricey especially if you don't use it. So, I usually have an on-and-off subscription. You can read my detailed review here.
Best For:
Marketers and founders looking for 1:1 help on specific topics. I've found that the advice can be a hit or miss, but you won't know when it's a miss because you don't know better. I use it as a feedback loop, but it's not reliable enough to fully resolve a problem. I've also started sourcing my own mentors rather than relying on third-party apps.
Traffic Think Tank
Traffic Think Tank is a very specialised community for SEO practitioners, and probably the most well-known in the space. Courses like CXL, Moz, Ahrefs will all get you a very good start but if you want to level up, Traffic Think Tank is a great resource to use. The videos can be very outdated though which I thought was a bit of a bummer.
Pricing:
Around $119/month, so it’s expensive. However, I was able to find content on topics like Image SEO, Keyword Research, Schema, ChatGPT for SEO that I wasn’t able to find elsewhere.
Best For:
When you think SEO is a channel that can work for you, or when you want to specialize in SEO. Just be careful though — I’m not sure how SEO as a field will evolve with Bard and Sydney.
Andrew Chen’s Blog
Andrew Chen led growth at Uber and is a partner at Andreessen Horowitz. If you can only read one blog, start with his. He’s one of the most popular thought leaders in the space.
Price:
Free for now
Best For:
Growth marketers and startups. Some of the content from other blogs are only applicable to large companies, however, AC’s blog is very startup-friendly.
Fav Content
Programmatic SEO
Programmatic SEO is a variant of SEO where content pages are generated programmatically. It is far more scalable and a great skillset to add. However, traditional SEO courses won't teach you about programmatic SEO. I learned it using Preetam Nath's course, but there are definitely alternatives out there, such as Practical Programmatic.
Pricing:
Preetam Nath's course: $49 (one-time purchase)
Other course: $197
Best For:
Preetam Nath's course is pretty short, and it will help teach the high-level strategy of how you can approach things. However, it does not teach about technical SEO like JavaScript blocking. If you want to do pSEO for a Wordpress site, the other course might be a good fit too.
Tiktok Ads
If you're interested in paid social, TikTok Ads by Social Savannah is one of the best courses I've heard of. I purchased the course after taking Foxwell, Common Ads Creative, and a bunch of other paid media courses. It's really nice.
Pricing:
The course costs $749 for one-time access. If that's too pricey for you, she also frequently posts on Twitter, where you can learn a ton for free.
Best For:
If you're a growth lead who is more interested in performance marketing, TikTok is a strong channel for B2C/D2C brands compared to SaaS brands. TikTok inventory is cheaper than Facebook's, and their platform is less complicated than Meta's. So, if you're just starting out, TikTok might also be an interesting place to begin.
Neurofied
Neurofied is different from other behavioral psychology courses. Created by researchers and scientists, it takes a first principles approach. The creators have advised top companies like Tesla, Adidas, and Johnson & Johnson, so you know you're learning the right stuff.
Pricing:
It used to cost around $400, but now it's free.
Best For:
If you're into understanding consumer behavior the right way, Neurofied is for you. It's deep and academic but still practical. The course isn't fancy or click-baity, so be ready to push yourself to learn.
Content Marketing 201
Content marketing is another vertical skillset of growth marketing. Amanda’s one of the world's best content marketers and she created this course. I even rescheduled a vacation to sign up haha!
Pricing:
$1000 for a 2-week cohort
Best For:
If you have a little bit of experience in writing (and are good at it), you can take this course to level up. She’s distilling a decade-long experience in two short weeks, so you want to be in a position where you can make use of it in the best possible way. It doesn’t teach you how to manage an editorial calendar but does teach you what content strings to pull to drive revenue.
Adam Fishman's Substack
Adam Fishman led growth at Patreon, Lyft and has created several Reforge programs. Sharp writing with a dash of dad jokes.
Price:
Free for now
Best For:
Growth PMs or Growth Leads. There's also a lot of content on how should you approach hiring or finding a growth marketing job.
Fav Content
First Round
First Round is a VC fund with a blog and a podcast. It still requires a bit of handpicking to find the right articles to read but you can use the site:https://review.firstround.com/ "growth marketing" search query on google to search. I like the podcast more than the blog. I've been listening to Notion's Head of Growth Marketing. This blog artile Customer Acquisition Playbook is also nice!
Price:
Free
Best For:
Layering on more tactical knowledge you won't find on Lenny's or Reforge. It takes longer to convert insights into courses. Podcasts have a fast turnaround rate so content can be fresher.
CXL Blog
While CXL as a course is very well structured, the blog posts add another level of depth that you won’t find in the course. They have so many blogs on every topic that if you’re ever looking for inspiration, there’s nowhere else you can turn to to find reliable tactical info.
Price:
Free but the downside is that there are too many blog posts. The courses are more concise.
Best For:
Growth marketers and startups. Some of the content may be outdated, and some of it may be a bit of a stretch, but it's a good resource to keep handy. Go with an exact search to make or you could get lost/overwhelmed. I use CXL blogs for inspiration because for every topic they write about, they look at several companies and reference them. It's a large swipe file tbh.
Kevin Kwok's Blog
Kevin was formerly an investor at Greylock Partners, where he focused on marketplaces, productivity & collaboration, and crypto. His blog is a deep dive into understanding the underlying structures that shape industries and the core loops that drive companies.
Price:
Free
Best For:
Anyone working in growth. The way companies grow isn’t what spammy growth hackers teach you. Real life is tough work.
Fav Content:
Hubspot Academy
Hubspot has several marketing courses. I found them incredible when I was just starting out (and was still in school). They teach you the right things, focus on first principles thinking, content is high production value. But certification isn't that important because pretty much everyone can take that course. So, if certificate is the goal = don't take it! Content is far more beginner-friendly than CXL. And remember, Hubspot's aim with these academic content is to build awareness for their own CRM tool. Marketers are their customers. Their growth loop spins when people add Hubspot's certification on their Linkedin profile. And while they don't hard sell the tool in the course, it's obviously going to be biased.
Price:
Free
Best For:
Students, or people who've just started out with time on their hand and no rush. I don't recommend it for founders, or people who have to get to ramen profitability asap.
FAQS
Q) I'm just starting out, which course should I take?
If you're a full-time marketer, I recommend CXL. However, I also suggest complementing it with the other blogs I've listed above. If you're a founder, Demand Curve might be a better choice.
Q) How should I design my career?
I've shared my own journey here, and I hope it can provide some guidance. My recommendation is to research people you aspire to be like and map out their career paths.
Q) Should I specialize or generalize?
Start by generalizing and exploring different areas to identify your interests and natural talents. Once you have a clearer understanding, you can then decide whether to specialize or continue as a generalist.
Q) Why did you create this?
Haha, it was a LOT of work. Lots of people often ask me how to get started in growth marketing and I wanted to have a living list of resources I used and recommended. I wanted to also test how far would Google go to prioritize this listicle on search with zero backlinks.
Q) I have another question.
If you're feeling overwhelmed or need a second opinion, please don't hesitate to reach out. I may not respond immediately, but I'll do my best to support.
Every pro was once an amateur. Every expert was once a beginner. So dream big and start now.
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"One of the rare lists of growth marketing curriculum out there. Love the filter and format. Thanks for compiling such a great resource"
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