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Growth School review (and roast). Is it worth it?

Updated: 5 days ago


Growth school review


Short version: Not worth it. I paid 20k INR ($300) for this course for 1-year access and I’m definitely not happy with how I spent the money.


This review will be relevant for you regardless of which program you are interested to take. Whether it's growth school's brand marketing program, or performance marketing, or workshops, UX design, Linkedin courses, product management, etc.


And if you've been scammed by GS like so many others who self reported their experiences in the comments below, I encourage you to file a complaint with the National Consumer Helpline. It takes 5-10 minutes to do so. https://consumerhelpline.gov.in/




Long version:

I’ve always regretted buying a product from Instagram ads and I pretty much never learn from my mistakes. Growthschool was running a bunch of ads on Instagram. Good creative. Great copy. They retargeted me a bunch of times.





The $300 price tag was a bit on the higher end for me, especially because I had no context if growthschool's course was going to be good or not.


As a marketer, I can immediately tell when we a brand starts to use psychological tactics like these.



Piggybacking off of Sai Ganesh


But Growth School’s biggest lever was Sai Ganesh — the then CMO at Dunzo. And I’m a Dunzo fangirl because of how ridiculously good their marketing is.


So if this was a chance for me to take a look at their behind-the-scenes operations, I was going to take it up.


But, boy was I disappointed.


Sai’s content is good but I don't think he taught brand marketing. Instead, the entire course was more or less about social media marketing sold under a guise of brand marketing. I absolutely don't do social media marketing so idk what I'll do with all this newfound knowledge. 🥲



Growth School’s positioning is also really odd.



Is the brand marketing course by growthschool.io worth the money?


Their price point is incredibly high even when you compare to CXL and Reforge — both of which are industry standards and globally recognized.


Reforge — which is like the Harvard of growth schools costs $1000-$2000 for a yearly access to 22 programs + incredible guest sessions + live lectures + brilliant software + amazing Slack group + recognized brand.


CXL — same like Reforge, except it’s more tactical and entry-level.


I also put together an interactive list of growth marketing and growth product courses if you're looking for an alternative.



Is growth school good, overall?

Their marketing communication is very immature and geared towards people who would need to be motivated to join a course they paid for.



Constant, noisy upsells on Whatsapp. I still don’t understand why they use Whatsapp and publicly share our numbers.


Then they began hosting community led sessions. Anyone from the community could volunteer and take up a course. Great UGC and easy content for them, I’d say. Obviously not what I had in mind when I spent my money. If I wanted community-generated content, I could go on YouTube.


We paid for Sai’s lectures + guest lectures. The guest lectures didn’t happen on time, we weren’t given any visibility on when they would happen and people had to proactively reach out to their team for information.


The worst part? The management.


Look at some other reviews by students at growthschool.io.


GrowthSchool doesn't even know how to use Google Calendars. Of all the live courses, I’ve been a part of, no one scheduled courses worse than Growth School did. It's madness.


The discord community that they heavily promote? It doesn’t exist. The last message is more than a month ago and no one uses it.



Not to mention, Growth school constantly runs surveys for their own benefit, guising it as beneficial to our community. They’ve asked for our LinkedIn and Instagram profiles. Reviews are always incentivized instead of being organic.



People were really mad, and left brutally honest reviews for growthschool publicly in the chat.


Their software always crashes on me. No transcripts on videos. Slides are shared via a google drive link instead of being embedded in the course material. No templates are shared, so you’ll have to spend a lot of time recreating those.



Growth school fees


At 20k for an 8 week course, they seem to be using the price skimming pricing tactic.


So, what should you do?


It depends. I’d value this course at 5k, at most if it goes through Growth School.


If Sai just took this up on his own, I’d pay 20k because I know he has a full time job and needs to be compensated. At the same time, I would expect smaller cohort sizes and better engagement. Sai is a great teacher and I absolutely 100% recommend him.


You also have a lot more options, like CXL, Reforge, and so many more growth marketing courses! You could get far more value from a single blog post that Elena Verna writes.



Fun fact: When I first joined, we had an icebreaker session that was fun and well-led. Then, Growth School got a lot more interest by using the community to market for them.



We had more members join. Then, they set up a second ice breaker session, without telling the first group that we didn’t have to join. Everyone took time off on the weekends and joined the session. 15 minutes into the call we realized this was a repeat call. 🤣


They weren’t even apologetic about wasting our time.


I think they have the most aggressive marketing tactics of all times. Learning from a company like this is so embarrassing that I'll never put on my resume.



So, that’s a wrap. I took 30 minutes to badly write this article in the hope that someone manages to read through this non-proof read version of a brain dump and finds value. I’m also going to get a lot of hate from Growth School’s team for this article but I hope it helps you! If you're hoping to find a good growth marketing course, take a look at this interactive guide of all growth marketing courses I chain-smoked over the years! And if you have any questions, I’m available to chat via Linkedin but please don’t ask for access to the course. I don’t infringe on copyrights.



Was this post helpful?

  • Yes, it helped me select growth school.

  • Yes, it helped me reject growth school.

  • No, this wasn't helpful to me.


Thanks for reading and all the best. As always, if you have more questions, I'm available via LinkedIn and Twitter!


- Khushi



41 comments

41 bình luận


Khách
17 thg 7

Fake promises and overpriced courses

Writing this after completing the Generative AI program.

1- 1 year course available for 11 months only.

2- The dashboard/website doesn't work smoothly.

3- Lot of links are broken and land you nowhere.

4- No to very little help received from the growth school team.

5- Courses are overpriced.

6- Fake promises:- It was mentioned during the first call (before selling the course) that the course content will keep getting updated as and when there are new updates. No updates were made, and course content was not relevant in a lot of places.

Thích

Khách
12 thg 7

Great write up. Wish I could write something similar about Jobaaj. Far too many frauds have cropped up :(

Thích

Khách
03 thg 6

I wish I had read this review before paying them a partial fee of 5k. As usual they won't refund the same as they mentioned their refund policy in the session it seems.!!! Unethical to the core.

Thích
Phản hồi lại

They definitely won't refund. If they did, they'd have no money left to reinvest into the ads they run :)

Thích

Khách
25 thg 5

I recently enrolled in GrowthSchool's AI and Chat GPT course after attending their enticing demo class, and I must say, my experience has been nothing short of a nightmare. For anyone considering this course, I urge you to think twice before falling for their slick marketing tactics. Here's why:

  1. Unstructured and Confusing: The course is a chaotic mess, completely lacking in structure or clear navigation. There are no guidelines or instructions on how to proceed, leaving students bewildered and frustrated. It's as if the course was thrown together without any thought or planning.

  2. Missing Resources: The resources that are supposed to be included in the course are often missing. Every time I needed access to these crucial materials, I had…

Thích
Khách
26 thg 6
Phản hồi lại

I too suffered the same fate

Thích

Khách
25 thg 5

Hope I would have landed up on your article before joining the GS. Its not worth joining and I realised after joining the course. I strongly advice people not to join there any course. Even, Udemy's Rs500 course is far better then GS.

Thích
Phản hồi lại

I'm not too sure about Udemy offering good value. It's usually hard to find the right course. I don't think I've ever been able to find one. Were you?

Thích
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