toption.org
Full-stack growth marketer 💿
Data, creativity, and constraints.
SINGLE SOURCE OF TRUTH ✹ ©2022
Niche
SaaS, Apps, Ecomm
Company
Streamline and Toption
Goal
Be terribly good at what I do.
Hi, I'm Khushi Lunkad 👋🏽
I am a full-stack growth marketer committed to driving growth for DTC and SaaS companies.
I graduated near top-of my class with a major in marketing from Symbiosis and Essec. Since then have worked with both big & small companies across the globe.
My mom thinks I need a hobby other than marketing. In the past, I applied to MIT with a GMAT score of 730 (96th percentile). Both were *very* humbling experiences.
When I'm not working, I'm scratching my dog's back or being her sidekick.
Work
#1 on HN, PH, and Figma.
Streamline hit the front page on HackerNews. Secured the #1 Product of the Day and #2 Product of the Week.
I got Figma to tweet and post on IG about Streamline, driving tens of thousands of visitors to our site.
After decoding how Figma search works, we hit the Figma trending pages more than a dozen times.
Virality that wasn't a co-incidence.
CPA fell from $230 to $44
Cost per acquisition dived with the ads I created. Influx of customers were so high that the client couldn't handle them! Micro-copy and consumer psychology are great tools to leverage!
Expertise
Psychology ✹ Emails ✹ CRO ✹ SEO ✹ Copy ✹ Analytics ✹ Research
Email marketing that converts
Large campaign open rates consistently hit 40% and CTR rate was significantly higher than benchmarks. Revenue numbers stay private.
I got super comfortable working with a large email list, building complex workflows and improving deliverability.
Advanced User Research
Whoever gets closer to the customer wins. JBTD, Pricing Optimization, Marketing Mix Modelling, Exit interview, PMF interviews and more guides my inputs.
I've ran hundreds of user interviews and even optimized Typeforms to a 75% completion rate.
Stack
✹ Google Analytics, Tag Manager
✹ Mixpanel and Data Studio
✹ Drip
✹ Optimize, Hotjar
✹ Twitter, FB, TikTok Ads
✹ Intercom
✹ Ahrefs, SEMRush, GSC
✹ Stripe, Chartmogul
✹ Zapier
✹ and countless more
Side project earned $3,800+
I wrote a couple of blogs and earned $3800 in the first year. All of which was donated to COVID related efforts.
I've discontinued efforts to work on more fulfilling things like improving my typing speed up to 70 words/minute ؟
CRO for e-comm quiz flow
I researched, wireframed and helped design a quiz that improved conversion rates for a site with 200k monthly visits.
Testimonials
"As a Founder/ CEO and a former Head of Growth at a Fortune 500 company, I can say without a doubt that Khushi is one of the most impressive growth marketers that I've had the opportunity to work with."
"Khushi joined our team this year and already delivered amazing results in just a few months. She is incredibly committed, smart, and always focused and what is best for the users and the company’s growth."
“Beyond being a "monster" of work, Khushi is an extremely friendly person, who never hesitates to be challenged and who by her very warm temper makes collaboration always easier.“
You're a rockstar, Khushi! I can't wait to watch your career journey. You're just getting started and I know you're destined for great things 🙌
- Katelyn Bourgoin
This one is from a potential customer :)
"Holy, these are awesome, finally twitter ad gave me something relevant"
Trainings
✹ CXL Growth Marketing
✹ Vexpower MMM
✹ Social Savannah TikTok
✹ Copyhackers
✹ Chase Dimond Email
✹ Shiftnudge Design
✹ Neurofied Psychology
✹ Programmatic SEO
✹ Moz
✹ Growthmentor
✹ and 60+ more
Let's be friends on Twitter or contact me via email.
If Twitter's hard to keep track of, join my email list. I aim to send an email once every 3 months with smart/fun stuff. Newsletter
Or if you're curious, this is what's on my to-learn list. Swipe it away, if you'd like.