
- 21 hours ago
- 1 min
Microsoft Loop's Growth Loops
3 powerful growth loops to drive word of mouth.

- Mar 1
- 2 min
I piggybacked on memes and went viral
Piggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.

- Feb 16
- 2 min
How Lyft piggybacked to launch in 24 markets in a single day
Piggyback on the marketplace instead of relying on external sources.

- Feb 4
- 3 min
Oreo Piggybacked on Got Milk?
Oreo piggybacked twice. Once with their "Milk's Favorite Cookie" slogan. Then on the entire desserts menu.


- Jan 31
- 3 min
Piggybacking marketing. It's silly to market alone.
The best marketing strategy is the lazy man's marketing strategy. When you're broke, need 10x results, in one-tenth the time.