Learn the rules like a pro, so you can break them like an artist.

What does a grocery delivery person, a bag of chips, and an exec at Apple have in common?

No devs were harmed in the making of this video.

Instead of the usual buy 1 get one offer, they encouraged people to bring a friend along. But I wasn't sure if they'd retain new users.

Influencers that took no sponsors promoted us for free. And I didn't even have to reach out to them. It worked at scale.

Lessons learned over 2 years of marketing to designers.