Provide people with information, share the context, and let them come to their own decisions.

Audience or product. What comes first?

Learn the rules like a pro, so you can break them like an artist.

What does a grocery delivery person, a bag of chips, and an exec at Apple have in common?

No devs were harmed in the making of this video.

Instead of the usual buy 1 get one offer, they encouraged people to bring a friend along. But I wasn't sure if they'd retain new users.

Influencers that took no sponsors promoted us for free. And I didn't even have to reach out to them. It worked at scale.

Lessons learned over 2 years of marketing to designers.

Netflix's onboarding: screenshots and comic book style analysis from a growth design POV. It's a vibe.

Balancing acquisition needs, design decisions, and retention tradeoffs.

Piggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.

Piggyback on the marketplace instead of relying on external sources.

Oreo piggybacked twice. Once with their "Milk's Favorite Cookie" slogan. Then on the entire desserts menu.

The best marketing strategy is the lazy man's marketing strategy. When you're broke, need 10x results, in one-tenth the time.

She created a series and ate her way through the alphabet in India.

I chain-smoked 60+ courses and asked for some help :)

Use Stripe's built in cancellation reasons field, analyse in Stripe Sigma, and take next steps with an churn retention tool.

The Market Gmail didn't really have a first mover advantage, and yet, it holds the majority of the market share today. How? Monetization...

The opportunity cost was wild. But she still chooses. And she chooses death and bankruptcy

Perceptual Mapping, Types of Positioning, Storybrand framework. Brand Equity Model, April Dunford's Positioning Framework, 3Cs of Positionin