Duolingo's onboarding in a comic style. Balancing acquisition needs, design decisions, and retention tradeoffs.
We piggybacked on memes and went viralPiggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.
How Lyft piggybacked to launch in 24 markets in a single dayPiggyback on the marketplace instead of relying on external sources.
Oreo Piggybacked on Got Milk?Oreo piggybacked twice. Once with their "Milk's Favorite Cookie" slogan. Then on the entire desserts menu.