A time-capsule of ChatGPT's PLG decisions

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Growth model evolution

Rolex Is Korean Tradition

B2C

Testimonials For Every Product

Lemonade Against Giants

B2C

Charity as PLG • True LTV

Amul's Entry In Protein

B2C

Don't Copy Competitors

Blinkit Against Amazon

B2C

Repeat Purchase • Higher AOV

Levi's Pocket Patch

B2C

Cannot Pay To Remove Label

Paint Weddings, Earn Millions

B2C

PLG With No Free Tier

Lego's Onboarding

B2C

Natural Churn • Piggybacking

Baskin Robbins 31% Off

B2C

Discounts Drive Habit Loops

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Hi, I'm Khushi👋

I lead growth at Streamline, a PLG SaaS used by millions of users and majority of Fortune 100 companies. I also consult companies like Churnkey with their growth motion.

Welcome to my site. I write case studies about the work I've done. And sometimes, I'll write about the work others do.

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