Inventing feelings, when we don't have the facts.

Three calculators to plug numbers in and get localized pricing.

Lessons from pattern-matching data across companies like Notion, Calendly, Superhuman, and many others.

Bought both for work. One's easier to buy. One's better for productivity.

People I want to work with, books I've been inspired by, quotes and other random things!

Pulled off a high-scale technical and programmatic SEO project. These are the lessons that stuck.

How to market when your audience deals with a loss? Trigger warning.

Takeaways of my three years at Streamline.

Lots of inspiration if you're trying to increase your free-to-paid conversion rate. $2.5 billion dollars don't earn by themselves.

Reducing churn at a SaaS company with A/B tests, product education, and onboarding.

Well, watermarks don't need to have a singular edge case. Here are a few examples of watermarks that can play a part in product-led growth.

Created for Reforge's product launch event. This was some collateral I created for the guests that tuned in.

Zombie users pay for your product but don't use it. It's revenue you truly don't deserve. Here's how to calculate and improve health.

"Hey, we've built this, now let's get customers."

Written by Joy who's worked with two govt orgs, received a $2.8M grant from Google, and worked with me at Streamline.

How I went from 0 to 1 running my first in-product A/B test. And three ways to do it.

How did our homepage evolve over time and why did we finally drop it? What do companies like Instagram and Linkedin know that we don't?

Everyone hates marketers. It's not a secret. Then, why did I willfully choose this career?

And why we ditched Google Analytics / Google Tag Manager for Mixpanel

My experience working in partnerships, why it will never be obsolete, and how nothing is off limits!