Gross Churn Rate Calculator
This is an easy to use gross churn rate calculator. If you need a perfect trend of your churn rate, I'd recommend you check out Churnkey and ask for their free metrics product.
Customers Lost During the Period
Count the number of customers who canceled or churned during the period.
Total Customers at the Start of the Period
Count the total number of active customers at the beginning of the period.
Gross Churn Rate
If your period is monthly, it means you're losing x% of customers each month. If the period is annual, that's the number of customers you lose every year. It does not account for expansion revenue or revenue churn, and shows you your true customer churn. Especially important for companies with network effects where revenue churn matters less than gross churn.
All is not lost. People return. Sometimes they accidentally churn. Churn is often solvable. All you need to do, is put in the effort.
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