Churn Rate Calculator
This is an easy to use churn rate calculator. If you need a perfect trend of your churn rate, I'd recommend you check out Churnkey and ask for their free metrics product.
Customers at the start of the period
This could be customers at the start of a month, a year, a quarter.
Customers at the end of the period
This would be customers at the end of the same period.
New customers added during the period
Newly acquired subscribers who have never transacted with you before.
Churn Rate
If your period is monthly, it means you're losing x% of people each month. If the period is annual, that's the percentage of people that leave you every year.
All is not lost. People return. Sometimes they accidentally churn. Churn is often solvable. All you need to do, is put in the effort.
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