Revenue Churn Calculator
This is the total lost revenue from existing subscribers due to cancellations, failed payments, or downgrades. It helps answer: are you losing a few customers but from all your expensive plans?
Lost Revenue from Cancellations
Add up the recurring revenue that customers stopped paying due to cancellations or non-renewals.
Lost Revenue from Downgrades
Include the revenue reduction from customers who switched to lower-priced plans or reduced their service usage.
Total Revenue at the Start of the Period
Revenue from all existing customers at the start of the month, quarter, or year. Exclude newly acquired customers.
Revenue Churn
Low revenue churn is good; high revenue churn is bad. Low churn means customers stick around and maintain or increase spending. High churn (>5%/mo) means losing significant revenue, hurting growth. If using monthly data, convert it to annual churn with the calculator below.
All is not lost. People return. Sometimes they accidentally churn. Churn is often solvable. All you need to do, is put in the effort.
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Deepen your churn analysis
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