Monthly Churn Rate Calculator
Monthly churn is like a monthly health check for your business, giving you a snapshot of how well you’re keeping customers from leaving. If you notice churn spiking after a product update or a pricing change, you can react quickly to fix the problem. If you roll out a new initiative—like a cancellation flow or precision retries with Churnkey—you can immediately see if it’s having an impact.
Customers at the beginning of the month
This should exclude all newly acquired customers.
Customers at the end of the month
This would include old customers, newly acquired customers, and account for any churn automatically.
Monthly Churn
To get the most out of monthly churn, compare churn month over month to identify patterns. Convert it to annual churn (using the calculator below) to see how it compounds. Monthly churn of anything less than 3% is healthy but it varies business to business (eg, dating apps will have high churn if they do their job well). You can always improve your churn rate. All is not lost.
All is not lost. People return. Sometimes they accidentally churn. Churn is often solvable. All you need to do, is put in the effort.
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