Two ways to measure involuntary churn. And how you might find that Brazilian users tend to wait quite a while before subscribing, even way past their 30-day free trial, up to 45 days for conversion!

Lessons from pattern-matching data across companies like Notion, Calendly, Superhuman, and many others.

Reducing churn at a SaaS company with A/B tests, product education, and onboarding.

Use Stripe's built in cancellation reasons field, analyse in Stripe Sigma, and take next steps with an churn retention tool.

If you want to create this natural frequency identification graph in Mixpanel , I have step-by-step instructions below. 1- If you want to group core actions together, you will need to create a custom event to group those events together. Example: For our product, both copy and download an asset are inter-changeable. If you only have 1 event, you can skip this step. 2- Then create a cohort of users older than 28 days who performed the core event at least once, which you can do