Churn is a very misunderstood topic. Everyone knows they have a churn problem, but there are no clear answers or clear owners. Fixing...

This article is a part of my Churn Combat Kit. Read the rest of the chapters here . These two churn metrics are easy to find in your...

This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Churn and retention are used often interchangeably....

This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Unless you sell an addictive product or operate in a...

This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Churn has two parts: Voluntary Involuntary Voluntary...

This article is a part of my Churn Combat Kit. Read the rest of the chapters here . We know that churn is made up of voluntary and...

This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Churn compounds. It's not linear. People often...

This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Revenue churn can be measured in two ways Gross...