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What is Churn?
Churn is a very misunderstood topic. Everyone knows they have a churn problem, but there are no clear answers or clear owners. Fixing...
Customer Churn Rate and Revenue Churn Rate
This article is a part of my Churn Combat Kit. Read the rest of the chapters here . These two churn metrics are easy to find in your...
Churn vs Retention
This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Churn and retention are used often interchangeably....
Why Churn Happens?
This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Unless you sell an addictive product or operate in a...
What is Involuntary Churn?
This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Churn has two parts: Voluntary Involuntary Voluntary...
What is Voluntary Churn?
This article is a part of my Churn Combat Kit. Read the rest of the chapters here . We know that churn is made up of voluntary and...
The Real Cost of Churn
This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Churn compounds. It's not linear. People often...
Gross and Net Revenue Churn
This article is a part of my Churn Combat Kit. Read the rest of the chapters here . Revenue churn can be measured in two ways Gross...
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