Resume
Experience
Post college
2021
Jan-Apr
GROWTH MARKETER
ColdBru Digital
Remote, USA
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Conversion focused copy, creatives, and paid ads for 6-figure DTC brands.
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Consistently craft multiple landing pages, architect experiments, and fine-tune based on analytics.
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Skills: Website optimization, A/B testing, Creative Production, Paid Ads, Competitive Messaging, Analytics and SEO.
Post college
2020
Sept-Dec
GROWTH MARKETER
Strively by Cloud Catalogs (SaaS)
Remote, USA
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Gathering people for user research (67% response rate) to validate problem statements. (PhantomBuster, Sales Navigator)
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Conducting and analysing qualitative interviews that informed product decisions
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Helped to create user-flows for the low-fidelity prototypes.
During college
2019
Mar-Aug (part-time; while studying full-time)
MARKETING ANALYST
Bubblz Saas
Paris, France
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Conducted competitor analysis for 80+ competitors & designed 5 landing page wireframes that significantly improved conversion rates
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Ran Google ads in French with a daily budget of 200 euros for 3 months to significantly reduce user acquisition costs
During college
2019
MARKETING INTERN
Meraki Marketing Agency
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Helped to launch a new luxury cosmetic product line and positioned them positively in the market
Pune, India
During college
2018
INTERN TEAM LEAD
Arelcon RMC
Pune, India
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Led a team of 3 to conduct market research and convinced senior management to raise prices rather than reducing
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Devised premium-product marketing strategy. Attained highest sales price without reducing sales in the price-sensitive Indian market
During college
2018
DIGITAL MARKETING INTERN
Suhana, Pravin Masalewale
Pune, India
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Tracked social media metrics and modelled on Excel to recommend senior marketing managers on appropriate cross-channels
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One of the few undergraduate interns hired to take data-driven decisions. Assisted to compete against brand leaders in weaker markets.
Education
2017-20
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES
B.B.A
Pune, India
Major in Marketing
CGPA: 8.75/10 (Ranked in Top 5 students)
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Received the Best Exchange Student Award
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Shortlisted for the Best Outgoing Student
2019
ESSEC BUSINESS SCHOOL
Student Exchange
GPA: 18.06/20
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Received highest grade in 8 of 9 courses.
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Received 100% tuition waiver.
Cergy, France
Professional skillset
Content Marketing
Conversion Rate Optimisation
Digital Analytics
Psychology
Customer Acquisition
Tools
Google Analytics, Tag Manager, Data Studio and Search Console
Microsoft suite (Advanced Excel for Marketers)
Semrush/Ahrefs, Moz, Keyword Planner tools
Photoshop, Flash, Final Cut Pro and iMovies
Balsamiq, Hotjar, Sparktoro, and others.
Even though, I have studied HTML and JAVA, coding is beyond the scope of my portfolio.
Courses
Sports
Misc.
GMAT
730; 96th percentile
Completed 50+ online courses, including CXL's growth marketing minidegree
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Karate - Black belt A+ grade; trained in Nunchaku (a weapon).
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Won competitions in Badminton, TT and others.
Social
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Cope with Cancer - Hair Donor (12")
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Core Member - Enactus (Social Entrepreneurship)(There are more, but let's move on).