Conversion focused copy, creatives, and paid ads for 6-figure DTC brands.
Consistently craft multiple landing pages, architect experiments, and fine-tune based on analytics.
Skills: Website optimization, A/B testing, Creative Production, Paid Ads, Competitive Messaging, Analytics and SEO.
Strively by Cloud Catalogs (SaaS)
Gathering people for user research (67% response rate) to validate problem statements. (PhantomBuster, Sales Navigator)
Conducting and analysing qualitative interviews that informed product decisions
Helped to create user-flows for the low-fidelity prototypes.
Mar-Aug (part-time; while studying full-time)
Conducted competitor analysis for 80+ competitors & designed 5 landing page wireframes that significantly improved conversion rates
Ran Google ads in French with a daily budget of 200 euros for 3 months to significantly reduce user acquisition costs
Meraki Marketing Agency
Helped to launch a new luxury cosmetic product line and positioned them positively in the market
INTERN TEAM LEAD
Led a team of 3 to conduct market research and convinced senior management to raise prices rather than reducing
Devised premium-product marketing strategy. Attained highest sales price without reducing sales in the price-sensitive Indian market
DIGITAL MARKETING INTERN
Suhana, Pravin Masalewale
Tracked social media metrics and modelled on Excel to recommend senior marketing managers on appropriate cross-channels
One of the few undergraduate interns hired to take data-driven decisions. Assisted to compete against brand leaders in weaker markets.
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES
Major in Marketing
CGPA: 8.75/10 (Ranked in Top 5 students)
Received the Best Exchange Student Award
Shortlisted for the Best Outgoing Student
ESSEC BUSINESS SCHOOL
Received highest grade in 8 of 9 courses.
Received 100% tuition waiver.
Conversion Rate Optimisation
Google Analytics, Tag Manager, Data Studio and Search Console
Microsoft suite (Advanced Excel for Marketers)
Semrush/Ahrefs, Moz, Keyword Planner tools
Photoshop, Flash, Final Cut Pro and iMovies
Balsamiq, Hotjar, Sparktoro, and others.
Even though, I have studied HTML and JAVA, coding is beyond the scope of my portfolio.
730; 96th percentile
Completed 50+ online courses, including CXL's growth marketing minidegree
Karate - Black belt A+ grade; trained in Nunchaku (a weapon).
Won competitions in Badminton, TT and others.
Cope with Cancer - Hair Donor (12")
Core Member - Enactus (Social Entrepreneurship)(There are more, but let's move on).