Resume

Experience

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Post college

2021

Jan-Apr

GROWTH MARKETER

ColdBru Digital

Remote, USA

  • Conversion focused copy, creatives, and paid ads for 6-figure DTC brands. 

  • Consistently craft multiple landing pages, architect experiments, and fine-tune based on analytics. 

  • Skills: Website optimization, A/B testing, Creative Production, Paid Ads, Competitive Messaging, Analytics and SEO.  
     

Post college

2020

Sept-Dec

GROWTH MARKETER

Strively by Cloud Catalogs (SaaS)

Remote, USA

  • ​Gathering people for user research (67% response rate) to validate problem statements. (PhantomBuster, Sales Navigator)

  • Conducting and analysing qualitative interviews that informed product decisions

  • Helped to create user-flows for the low-fidelity prototypes.

During college

2019 

Mar-Aug (part-time; while studying full-time)

MARKETING ANALYST

Bubblz Saas

Paris, France

  • Conducted competitor analysis for 80+ competitors & designed 5 landing page wireframes that significantly improved conversion rates 

  • Ran Google ads in French with a daily budget of 200 euros for 3 months to significantly reduce user acquisition costs

During college

2019

MARKETING INTERN

Meraki Marketing Agency

  • Helped to launch a new luxury cosmetic product line and positioned them positively in the market 

Pune, India

During college

2018

INTERN TEAM LEAD

Arelcon RMC

Pune, India

  • Led a team of 3 to conduct market research and convinced senior management to raise prices rather than reducing

  • Devised premium-product marketing strategy. Attained highest sales price without reducing sales in the price-sensitive Indian market

During college

2018

DIGITAL MARKETING INTERN

Suhana, Pravin Masalewale

Pune, India

  • Tracked social media metrics and modelled on Excel to recommend senior marketing managers on appropriate cross-channels 

  • One of the few undergraduate interns hired to take data-driven decisions. Assisted to compete against brand leaders in weaker markets.

Education

2017-20

SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES

B.B.A

Pune, India

Major in Marketing

CGPA: 8.75/10 (Ranked in Top 5 students)

  • Received the Best Exchange Student Award 

  • Shortlisted for the Best Outgoing Student 

2019

ESSEC BUSINESS SCHOOL

Student Exchange

GPA: 18.06/20

  • Received highest grade in 8 of 9 courses.

  • Received 100% tuition waiver.

Cergy, France

Professional skillset

Content Marketing

Conversion Rate Optimisation

Digital Analytics

Psychology

Customer Acquisition

Tools

Google Analytics, Tag Manager, Data Studio and Search Console

Microsoft suite (Advanced Excel for Marketers)

Semrush/Ahrefs, Moz, Keyword Planner tools

Photoshop, Flash, Final Cut Pro and iMovies

Balsamiq, Hotjar, Sparktoro, and others. 

Even though, I have studied HTML and JAVA, coding is beyond the scope of my portfolio.

Courses

Sports

Misc. 

GMAT

730; 96th percentile

Completed 50+ online courses, including CXL's growth marketing minidegree

  • Karate - Black belt A+ grade; trained in Nunchaku (a weapon). 

  • Won competitions in Badminton, TT and others. 

Social

  • Cope with Cancer - Hair Donor (12")

  • Core Member - Enactus (Social Entrepreneurship)(There are more, but let's move on).