toption.org
Best things I've heard in all my life 💿
....... that are safe to share on the internet.
🍟 Every company is built off the back of another channel. Latch your product onto an existing habit that they user already has. — "Growth Series, Reforge"🍟 Every company is built off the back of another channel. Latch your product onto an existing habit that they user already has. — "Growth Series, Reforge"🍟 Every company is built off the back of another channel. Latch your product onto an existing habit that they user already has. — "Growth Series, Reforge"🍟 Every company is built off the back of another channel. Latch your product onto an existing habit that they user already has. — "Growth Series, Reforge"🍟 Every company is built off the back of another channel. Latch your product onto an existing habit that they user already has. — "Growth Series, Reforge"🍟 Every company is built off the back of another channel. Latch your product onto an existing habit that they user already has. — "Growth Series, Reforge" |
Trainings
Work
#1 on HN, PH, and Figma.
Streamline hit the front page on HackerNews. Secured the #1 Product of the Day and #2 Product of the Week.
I got Figma to tweet and post on IG about Streamline, driving tens of thousands of visitors to our site.
After decoding how Figma search works, we hit the Figma trending pages more than a dozen times.
Virality that wasn't a co-incidence.
CPA fell from $230 to $44
Cost per acquisition dived with the ads I created. Influx of customers were so high that the client couldn't handle them! Micro-copy and consumer psychology are great tools to leverage!
Expertise
Psychology ✹ Emails ✹ CRO ✹ SEO ✹ Copy ✹ Analytics ✹ Research
Email marketing that converts
Large campaign open rates consistently hit 40% and CTR rate was significantly higher than benchmarks. Revenue numbers stay private.
I got super comfortable working with a large email list, building complex workflows and improving deliverability.
Advanced User Research
Whoever gets closer to the customer wins. JBTD, Pricing Optimization, Marketing Mix Modelling, Exit interview, PMF interviews and more guides my inputs.
I've ran hundreds of user interviews and even optimized Typeforms to a 75% completion rate.
Stack
✹ Google Analytics, Tag Manager
✹ Mixpanel and Data Studio
✹ Drip
✹ Optimize, Hotjar
✹ Twitter, FB, TikTok Ads
✹ Intercom
✹ Ahrefs, SEMRush, GSC
✹ Stripe, Chartmogul
✹ Zapier
✹ and countless more
Side project earned $3,800+
I wrote a couple of blogs and earned $3800 in the first year. All of which was donated to COVID related efforts.
I've discontinued efforts to work on more fulfilling things like improving my typing speed up to 70 words/minute ؟
CRO for e-comm quiz flow
I researched, wireframed and helped design a quiz that improved conversion rates for a site with 200k monthly visits.
Testimonials
"As a Founder/ CEO and a former Head of Growth at a Fortune 500 company, I can say without a doubt that Khushi is one of the most impressive growth marketers that I've had the opportunity to work with."
"Khushi joined our team this year and already delivered amazing results in just a few months. She is incredibly committed, smart, and always focused and what is best for the users and the company’s growth."
“Beyond being a "monster" of work, Khushi is an extremely friendly person, who never hesitates to be challenged and who by her very warm temper makes collaboration always easier.“
You're a rockstar, Khushi! I can't wait to watch your career journey. You're just getting started and I know you're destined for great things 🙌
- Katelyn Bourgoin
This one is from a potential customer :)
"Holy, these are awesome, finally twitter ad gave me something relevant"
Let's be friends on Twitter or contact me via email.
If Twitter's hard to keep track of, join my email list. I aim to send an email once every 3 months with smart/fun stuff. Newsletter
Or if you're curious, this is what's on my to-learn list. Swipe it away, if you'd like.