Must-read books for growth marketers

Psychology and Behavioural Science:

  1. Influence by Robert B. Cialdini

  2. Predictably Irrational by Dan Ariely (2008)

  3. Hooked by Nir Eyal (2008)

  4. Don't Make Me Think

  5. Contagious: Why Things Catch On

Branding and Positioning

  1. Positioning: The Battle for Your Mind by Al Ries and Jack Trout

  2. Delivering Happiness by Tony Hsieh

  3. Unconscious Branding by Douglas Van Praet

  4. Obviously Awesome by April Dunford

  5. How Brands Grow: What Marketers Don't Know

  6. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

  7. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

  8. Obsessed: Building a Brand People Love from Day One

  9. The Brand Flip: Why Customers Now Run Companies and How to Profit from It

  10. The Brand Gap by Byron Sharp


  1. The E-myth Revisited by Michael E. Gerber

  2. Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne

  3. The Lean Startup by Eric Ries

  4. Zag: The #1 Strategy of High-Performance Brands

  5. Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All


  1. Radical Candor by Kim Scott

  2. Who Not How by Dan Sullivan and Benjamin Hardy

Marketing and Advertising

  1. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

  2. The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

  3. Reality in Advertising

  4. Made to Stick

  5. The 22 Immutable Laws of Marketing

  6. Ogilvy on Advertising

  7. Pre-Suasion

  8. Traction: How Any Startup Can Achieve Explosive Customer Growth

Data and Analytics

  1. The Spider Network: The Wild Story of a Math Genius, a Gang of Backstabbing Bankers, and One of the Greatest Scams in Financial History

  2. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

  3. Hillstrom's Fix It!: An Analytical Framework For Figuring Out Why A Business Is Not Meeting Expectations

  4. Hillstrom's Total Package: A Marketing Management System Designed to Identify Problems and Grow Sales

  5. Hillstrom's Merchandise Forensics


  1. Invisible Women: Data Bias in a World Designed for Men

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