My honest experience, review and summary of CXL institute's growth marketing mini degree
I have tried to aggressively condense the actual course content to share them with you. Almost everything that you would learn from Growth vs Traditional Marketing course by CXL is on this page. It's free for you to use, forever :)
Know exactly what you're going to be paying for.
Refer to my notes anytime you need to.
If you want to read a critical review of the minidegree, this article details the pros, cons and alternatives to CXL.
ConversionXL Growth Marketing Review
Track 1: Growth marketing foundations (Total time ~2h)
Growth mindset: growth versus traditional marketing: Review Summary
Building a growth process: Review Summary
User-centric marketing: Review Summary
Identifying and amplifying growth channels: Review Summary
Track 2: Running growth experiments (Total time ~12.5h)
Research and testing: Review Summary
A/B testing mastery
Statistics fundamentals for A/B testing
Track 3: Data and analytics (Total time ~28.5h)
Google Analytics for beginners: Review Summary
Intermediate Google Analytics
Google Tag Manager for beginners
Excel and Sheets for Marketers
Track 4: Conversion (Total time ~15h)
Landing page optimization: Review Summary
Track 5: Channel-specific growth skills (Total time ~28h)
Messaging strategy in public relations
Google Ads: Review Summary
Content strategy and SEO for lead generation:
Maximising audiences for your PPC campaign
SEO driven editorial calendar: Review Summary
Linkedin advertising: Review Summary
YouTube ads: Review Summary
Technical SEO: Review Summary
Data-driven influencer marketing: Review Summary
Account based marketing
Track 6: Growth program management (Total time ~2h)
GrowthMaster training workshop
Optimizing your growth process
Track 7: Management (Total time ~11h)
Optimizing your marketing tech stack
Project management for marketers: Review Summary
Got a question?
If it’s education related, I’ll respond super quick :) If it’s growth marketing related and beyond the scope of CXL institute, I’ll be happy to help you get rolling. Just ask?