Gross Revenue Churn Calculator
This is an easy to use gross revenue churn calculator. If you need a perfect trend of your churn rate, I'd recommend you check out Churnkey and ask for their free metrics product.
This is the amount of recurring revenue you lose during the period from existing customers, either through cancellations or downgrades.
This is the recurring revenue from existing customers at the beginning of the period (before any losses or expansions).
Gross Revenue Churn:
x%
If your period is monthly, it means you're losing x% of revenue each month. If the period is annual, that's the revenue that you lose every year. This data tells you whether you're losing fewer high-value customers or more low AOV customers.
Explore Other Churn Calculators (coming soon)
Gross Revenue Churn
Gross Churn Rate
Net Revenue Churn
Net Churn Rate
Revenue Churn
Monthly Churn
Annual Churn
Monthly to Annual Churn
Customer Retention Rate
Gross Retention
Net Retention
Renewal Rate
Gross Renewal Rate
Net Renewal Rate
Revenue Retention
Gross Revenue Retention
Net Revenue Retention
Logo Churn
Product Churn
Involuntary Churn Rate
Voluntary Churn Rate
Customer Downgrade Rate
Time-to-Churn