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Gross Churn Rate Calculator

This is an easy to use gross churn rate calculator. If you need a perfect trend of your churn rate, I'd recommend you check out Churnkey and ask for their free metrics product. 

Count the number of customers who canceled or churned during the period.

Count the total number of active customers at the beginning of the period.

Gross Churn Rate:

x%

If your period is monthly, it means you're losing x% of customers each month. If the period is annual, that's the number of customers you lose every year. It does not account for expansion revenue or revenue churn, and shows you your true customer churn. Especially important for companies with network effects where revenue churn matters less than gross churn.   

Explore Other Churn Calculators (coming soon)

Churn Rate

Gross Revenue Churn

Gross Churn Rate

Net Revenue Churn

Net Churn Rate

Revenue Churn

Monthly Churn

Annual Churn

Monthly to Annual Churn

Customer Retention Rate

Gross Retention

Net Retention

Renewal Rate

Gross Renewal Rate

Net Renewal Rate

Revenue Retention

Gross Revenue Retention

Net Revenue Retention

Logo Churn

Product Churn

Involuntary Churn Rate

Voluntary Churn Rate

Customer Downgrade Rate

Time-to-Churn

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