Gross Churn Rate Calculator
This is an easy to use gross churn rate calculator. If you need a perfect trend of your churn rate, I'd recommend you check out Churnkey and ask for their free metrics product.
Count the number of customers who canceled or churned during the period.
Count the total number of active customers at the beginning of the period.
Gross Churn Rate:
x%
If your period is monthly, it means you're losing x% of customers each month. If the period is annual, that's the number of customers you lose every year. It does not account for expansion revenue or revenue churn, and shows you your true customer churn. Especially important for companies with network effects where revenue churn matters less than gross churn.
Explore Other Churn Calculators (coming soon)
Net Revenue Churn
Net Churn Rate
Revenue Churn
Monthly Churn
Annual Churn
Monthly to Annual Churn
Customer Retention Rate
Gross Retention
Net Retention
Renewal Rate
Gross Renewal Rate
Net Renewal Rate
Revenue Retention
Gross Revenue Retention
Net Revenue Retention
Logo Churn
Product Churn
Involuntary Churn Rate
Voluntary Churn Rate
Customer Downgrade Rate
Time-to-Churn