How I reached 60 million users with partnerships
My experience working in partnerships, why it will never be obsolete, and how nothing is off limits!
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How I influenced without authority
Provide people with information, share the context, and let them come to their own decisions.
Open source is a distribution strategy, not a business model
Audience or product. What comes first?
A fully ungated product experience: Streamline's onboarding
Learn the rules like a pro, so you can break them like an artist.
Referral marketing, but inspired by product-led growth
What does a grocery delivery person, a bag of chips, and an exec at Apple have in common?
How I created landing pages like Veed.io and Canva using Framer CMS
No devs were harmed in the making of this video.
The fault in our Starbucks
Instead of the usual buy 1 get one offer, they encouraged people to bring a friend along. But I wasn't sure if they'd retain new users.
How I got influencers to share my product without paying them
Influencers that took no sponsors promoted us for free. And I didn't even have to reach out to them. It worked at scale.
How I Market to Designers: Core Values and Tactical Tips
Lessons learned over 2 years of marketing to designers.
Netflix onboarding: growth design
Netflix's onboarding: screenshots and comic book style analysis from a growth design POV. It's a vibe.
Duolingo's onboarding in a comic style.
Balancing acquisition needs, design decisions, and retention tradeoffs.
I piggybacked on memes and went viral
Piggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.
How Lyft piggybacked to launch in 24 markets in a single day
Piggyback on the marketplace instead of relying on external sources.
Oreo Piggybacked on Got Milk?
Oreo piggybacked twice. Once with their "Milk's Favorite Cookie" slogan. Then on the entire desserts menu.
Piggybacking marketing. It's silly to market alone.
The best marketing strategy is the lazy man's marketing strategy. When you're broke, need 10x results, in one-tenth the time.
Piggybacking on a fruit? 🥭
She created a series and ate her way through the alphabet in India.
Using Stripe Sigma and ChatGPT to analyze cancellation data and improve retention.
Use Stripe's built in cancellation reasons field, analyse in Stripe Sigma, and take next steps with an churn retention tool.
Never market alone — Gmail's growth strategy
The Market Gmail didn't really have a first mover advantage, and yet, it holds the majority of the market share today. How? Monetization...
Love Bombing ft. marketing
The opportunity cost was wild. But she still chooses. And she chooses death and bankruptcy
Brand positioning templates — from legendary marketers
Perceptual Mapping, Types of Positioning, Storybrand framework. Brand Equity Model, April Dunford's Positioning Framework, 3Cs of Positionin
Small bug reporting startup is making big moves with growth loops 🍓
This app capitalizes on your hate for reporting bugs, and makes all the right product moves to get you to share.
Hagoromo — Positioning an expensive product in a commoditized environment
Chalk is a highly commoditized product. The industry is saturated. There's no first mover advantage. But have you heard of Hagoromo...
I'm the problem, it's me — User Research
User research is a sweet pain. Almost addicting? 🙁 Over the past few months, I've conducted hundreds of user research interviews. For...
Create a Natural Usage Frequency Histogram in Mixpanel
If you want to create this natural frequency identification graph in Mixpanel, I have step-by-step instructions below. 1- If you want to...
The only right answer to "Check your inbox and confirm your email"
All it took was 3 clicks and I was back in the app. That's it!
What religion, terrorism and veganism have in common?
Changing consumer behavior is recklessly hard but some tribes get it?
Piggybacking your way into the tough music industry and earning 5.5 million followers
What can marketers learn from new-age musicians who make it big?
Mocking up a tagline for Vistara
Vistara Airlines USP: Great flying experience, brand new flights, in-flight free meals from Taj (7-star hotel), In partnership with...
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